All articles

  • IdentityComing soon

    What a brand identity actually includes

    The parts of a brand identity, and which ones your startup needs first.

  • ProcessComing soon

    Logo, identity or guidelines: what to ask for first

    Not sure what to brief a designer for? Start with this simple order.

  • EV & mobilityComing soon

    Branding an EV startup: lessons from SpareCharge

    How a charging idea became a brand, an app and a system in 8 weeks.

  • IdentityComing soon

    Designing a bilingual brand in Arabic and English

    How to make Arabic and English logos feel like one brand, not two.

  • StrategyComing soon

    Rebrand or refresh? How to tell which you need

    Five questions that show if you need a full rebrand or a refresh.

  • StrategyComing soon

    Branding your startup before the seed round

    What to brand before you raise, and what can safely wait until later.

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