Everything your brand needs,
designed as one system.
A brand identity is the system that makes a company recognizable: strategy and positioning, a logo system, color, typography, imagery, icons and voice, written down in guidelines. I design all of it together, so your website, deck, product and sign look like the same company. It suits founders who are launching, raising or entering new markets.
- Timeline
- 4–10 weeks
- Revisions
- 2 per phase
- Check-ins
- Weekly
- Ownership
- 100% yours
What you get, in 4 to 10 weeks
- Brand strategy and positioningWho you’re for, what makes you different and the one idea your brand owns.
- Logo systemPrimary logo, wordmark, symbol and lockups for every size.
- Color and typographyA palette and type system that work on screens and in print.
- Imagery and iconsA photo and graphic direction, and an icon style.
- Brand voiceHow your brand sounds, with words to use and words to avoid.
- Guidelines and Figma libraryRules and examples in a PDF, and a Figma library your team can design with.
Is it right for you?
Right for you if
- You’re launching or raising and need to look established from day one.
- Your website, product and sales deck each look like a different company.
- You’re entering new markets and need one brand that works in all of them.
Another service fits better if
- You only need a mark to launch quickly: Logo design
- People know your brand and it only needs to look current: Brand refresh
- Your company has changed and the brand no longer fits: Rebranding
The process, step by step
01Discovery
A call in your time zone about your market, audience and competitors.
- Workshop
- Audience
- Competitors
02Strategy
Positioning, personality and the one idea your brand owns.
- Positioning
- Personality
- Messaging
03Identity
Logo, color, type and imagery, shown on real touchpoints and refined with you.
- Directions
- Logo
- Color and type
04Handover
Guidelines and master files your team can use from day one.
- Guidelines
- Figma library
- Launch files
How we work together, with no surprises
Timeline and revisions
- 4 to 10 weeks, by scope
- 2 revision rounds per phase
- Weekly check-ins in your time zone
What you receive
- Figma library and source files
- Brand guidelines PDF
- Full ownership of all assets
Not included
- Company naming (a separate service)
- Website build
- Ad campaign production
Recent work
All work
SpareCharge EV charging brand identity
Wayfare travel agency brand identity
Reva7 resort brand identity and website
ZAYAN solar energy brand identity
What clients say
All reviewsAfter completing an exceptionally comprehensive brand identity I can honestly say he delivered above expectations with an excellent finished product & memorable client experience.
Questions founders ask
How much does a brand identity cost?
It depends on the scope: what the identity needs to cover, for how many markets and languages. After a free 30-minute call you get a fixed written proposal, so the price never changes mid-project.
How long does a brand identity take?
Most projects take 4 to 10 weeks, depending on scope, with weekly check-ins and two revision rounds per phase.
What’s included in a brand identity?
Strategy and positioning, a logo system, color, typography, imagery, icons, brand voice and guidelines, delivered with a Figma library and full ownership of all assets. Naming is a separate service; website build and ad production are not included.
What’s the difference between a brand and a brand identity?
Your brand is what people think and feel about your company. Your brand identity is what you design to shape that: the logo, color, type, imagery and voice people see and hear every time they meet you.
Should I get a new identity or a refresh?
If people already know your brand and it still fits your company, a refresh keeps what they recognize and updates the rest. If you’re launching, or the company has changed, a new identity is the better start.
Do you design bilingual Arabic and English brands?
Yes. For the UAE and Saudi Arabia I design Arabic and English versions of the name, logo and type so they work as one brand, including right-to-left layouts.
Related reading
What a brand identity actually includes
The parts of a brand identity, and which ones your startup needs first.
Designing a bilingual brand in Arabic and English
How to make Arabic and English logos feel like one brand, not two.
How much does a brand identity cost in 2026?
What drives the price of a brand identity, what a typical scope includes, and how to get a written quote for your startup.
Other services
All services- Logo designA distinctive logo, wordmark and symbol, with files for web and print.
- RebrandingA new strategy and identity for a company that has outgrown its brand.
- Brand namingName ideas, a shortlist, domain and handle checks and a trademark search.
- Brand refreshA modern logo, color and type that keep what people recognize.
- Logo refinementCleaner curves, spacing and small sizes, without losing recognition.
- AI-ready brand systemDesign tokens, an AI image style guide, a brand voice for AI and a review checklist.
- Brand guidelinesClear rules for logo, color, type, imagery and voice, as a PDF and a Figma library.
- Brand strategyPositioning, audience, key messages and brand voice, decided before design starts.
- Bilingual logo designArabic and English versions of your logo designed as one mark, for signs, packaging and right-to-left screens.
- Packaging designLabels, boxes and cans designed with your brand, with print-ready files on your printer’s dieline.
- Personal brandingPositioning, voice, a personal logo and templates for founders, consultants and experts.
Not sure what your brand needs?
Book a free 30-minute call.
I’ll review where your brand is today and recommend the right scope.