Brand work your agency presents
as its own, with full ownership.
As a white label brand designer, I design brand identities, logos and rebrands that your agency presents to its clients under its own name. I work remotely, with calls in your time zone: a free 30-minute call, then a fixed written proposal with one price, the timeline and the deliverables. You get weekly check-ins and two revision rounds per phase, and full ownership of all final files is transferred to you, so you can hand them to your client.
- Proposal
- Fixed, written
- Brand identity
- 4–10 weeks
- Revisions
- 2 per phase
- Final files
- Fully yours
What to settle before you outsource brand identity design
About one in five of the roughly 253,100 graphic designer jobs in the US in 2025 were held by self-employed workers, the Bureau of Labor Statistics reports. Whether you call it white label or hiring a freelance brand designer for your agency, settle these before the work starts: who owns the work, who speaks to your client and whose name is on it, who protects the brand name, and which files your client receives.
For what a full identity covers, read what a brand identity includes, and for scope and proposals, see how pricing works. If your clients sell in the UAE or Saudi Arabia, see how an Arabic and English brand works.
- Ownership has to be transferred in writingUnder US law, a commissioned work is “made for hire” only in nine categories and with a signed written agreement saying so. Otherwise copyright starts with the author, the designer or their employer, and a transfer must be in writing and signed. In the UK, GOV.UK says a transfer needs a written, signed assignment.
- Agree on credit and client contact in writingBefore the work starts, agree in writing who speaks to your client, whether the designer may show the work in a portfolio or on Behance, and whose name appears on the presentation files. Raise all three on the first call.
- Copyright won’t protect the brand nameThe US Copyright Office does not register business or product names or slogans; it says they may be protected as trademarks. The USPTO says whoever uses a mark with their goods or services owns it, with unregistered rights limited to where they trade. Your client’s lawyer files it; I hand over clean files.
- Decide who publishes the Figma libraryIdentity projects hand over brand guidelines (PDF) and a Figma library with source files. Figma offers libraries on its paid plans, so agree early whether your team or your client’s team will publish and maintain it.
- Food labels in the UAE and Saudi Arabia need ArabicIf your client sells packaged food there, the US International Trade Administration notes that UAE food labels must be in Arabic only or Arabic and English, and Saudi ones should be in Arabic or carry an Arabic translation. I design Arabic and English versions of the name, logo and type so they work as one brand.
Services
All services- Brand identityStrategy, logo system, color, type, imagery, voice and guidelines as one system, for a client launching, raising or entering new markets.
- Logo designA logo, wordmark and symbol with files for web and print, for a client that needs a strong mark before a full identity.
- RebrandingFor a client that has outgrown its brand or moved into new markets: a new strategy, logo system and guidelines. Naming, if needed, is a separate service.
- Brand refreshFor a client whose positioning still fits but whose look has dated: a refined logo, color and type its customers still recognize.
- Brand guidelinesLogo rules, color, type, imagery and voice as a PDF and a Figma library, so your team and your client apply the brand the same way.
What your agency gets
- A free first call30 minutes in your time zone about the client, the brief and where the brand will appear.
- A fixed written proposalOne price, the timeline and the deliverables in writing, before any work starts. The price never changes mid-project.
- Weekly check-insA short weekly update with your team, in your time zone, so you can report progress to your client in your own words.
- Two revision rounds per phaseTwo rounds in each phase to work in your team’s notes and your client’s, before the next phase starts.
- Guidelines and a Figma libraryIdentity projects hand over brand guidelines (PDF) and a Figma library with source files.
- Full ownership, transferred to youFull ownership of all final files, so your agency can pass them on to your client.
How it works, step by step
01Discovery
A free 30-minute call about your client, the brief and the deadline, then a fixed written proposal.
- Free call
- Client brief
- Written proposal
02Strategy
Positioning and the brand idea for identity and rebrand projects, built from your brief, for your team to review before design starts.
- Brief
- Positioning
- Review
03Identity
Logo system, color, type and key applications, with weekly check-ins and two revision rounds per phase.
- Logo system
- Applications
- Revisions
04Handover
The final files, with full ownership transferred to you. Identity projects also get brand guidelines (PDF) and a Figma library with source files.
- Final files
- Ownership
- For your client
Closest work: brand identities in four industries
All work
ZAYAN solar energy brand identity
Secuara cybersecurity brand identity
Reva7 resort brand identity and website
ROMO Logistics transport brand identity
What clients say
All reviewsWorking with Masuder and his team was a really good experience. They are very professional and timely. I am more happy to work with them again!
Questions founders ask
What does a white label brand designer do?
A white label brand designer designs the brand work your agency presents to its client under the agency’s own name. With me, that means brand identities, logos and rebrands, planned in a fixed written proposal, run with weekly check-ins in your time zone and handed over with full ownership of all final files, so you can pass them on to your client.
Who owns the work when you design for our client?
Full ownership of all final files is transferred to you. Under US law, copyright in a commissioned design usually starts with the designer or the designer’s studio, and a transfer has to be in writing and signed, so put ownership in writing whoever you outsource to. Trademark filing is separate: your client’s lawyer files it with the clean files I hand over.
Do you work as a freelance brand identity designer for agencies?
Yes. I’m a brand designer and the founder of Wolfpixel, and I lead a design team, with 350+ projects in 50+ countries behind us. Your agency gets the same terms as any client: a fixed written proposal for each project, weekly check-ins in your time zone and full ownership of all final files.
Can we hire a remote brand designer for one client project?
Yes. Each project starts with a free 30-minute call and gets its own fixed written proposal with one price, the timeline and the deliverables. I work remotely, with calls in your working hours, Eastern or Pacific time for US teams.
How long does a brand identity take?
It depends on the scope: logo design usually takes 2–4 weeks, a brand identity 4–10 weeks, a rebrand 6–12 weeks and brand guidelines on their own 2–4 weeks. The timeline is in the written proposal, so you can plan your client’s schedule around it.
How is a project priced?
It depends on the scope: a logo, a full identity or a rebrand, how many markets and languages, and how many applications. After a free 30-minute call you get a fixed written proposal with one price, the timeline and the deliverables. Building the website, producing ad campaigns and filing trademarks are not included, and naming is a separate service. The article on how much a brand identity costs in 2026, linked under Related reading below, explains typical market ranges.
Can you design Arabic and English brands for our Gulf clients?
Yes. For the UAE and Saudi Arabia I design Arabic and English versions of the name, logo and type so they work as one brand, including right-to-left layouts.
Related reading
What a brand identity actually includes
The parts of a brand identity, and which ones your startup needs first.
How much does a brand identity cost in 2026?
What drives the price of a brand identity, what a typical scope includes, and how to get a written quote for your startup.
Designing a bilingual brand in Arabic and English
How to make Arabic and English logos feel like one brand, not two.
Not sure what your brand needs?
Book a free 30-minute call.
I’ll review where your brand is today and recommend the right scope.