A manufacturing brand designer gives an industrial company a brand that holds up where buyers meet it: positioning and messaging, a logo system, color, type and guidelines, shown on spec sheets, catalogs, trucks, signage and a trade-show stand. A logo usually takes 2–4 weeks, a full brand identity 4–10 weeks and a rebrand 6–12 weeks. You start with a free 30-minute call, then get a fixed written proposal.

What is worth keeping. I rebrand established companies remotely, and a rebrand takes 6–12 weeks, starting with an audit: a mark your distributors and customers already know may need refining, not replacing, and with several product lines or acquired brands, the audit looks at each one. If buyers still trust the mark and only the type and colors look dated, a brand refresh in 3–6 weeks may be enough, rolled out as signs, trucks and catalogs come due for replacement.

Ask your lawyer, but know the FTC’s view. Its guidance says US flags, map outlines and references to US factories can imply a Made in USA claim, and an unqualified Made in USA label on a product that isn’t all or virtually all made in the US can bring civil penalties. An American brand name alone is ordinarily not treated as an origin claim. A qualified line such as “Made in USA of U.S. and imported parts” is one option the FTC gives, but it calls that line deceptive when the U.S.-made parts are worth a negligible share of the total, so the wording has to match your real US content.

Yes, remotely, with calls in your working hours. I have no office in either city. Michigan’s economic development agency says 96 of the top 100 automotive suppliers to North America have a presence in the state, so a Detroit-area supplier is compared with many others. For a Chicago or Detroit supplier, the brand has to work on quotes, part labels and plant signs as much as on the website.

Yes, remotely, for firms in the Permian Basin and the Gulf. As an energy brand designer, I plan an oilfield services brand for where it is judged: bids, trucks, PPE and site signs, with a logo that still works in one color. Neither of my closest energy projects is an oilfield company: ZAYAN is a solar energy brand for billboards, fleet and uniforms, and SpareCharge is an EV charging brand.

Yes, remotely. For the UAE and Saudi Arabia I design Arabic and English versions of the name, logo and type so they work as one brand, including right-to-left layouts. Since April 3, 2025, Saudi trade names can be in English, but identical or similar names can’t be registered whatever the activity, so settle the name early. My closest work in these sectors is Astrix Builders, a construction brand, and ROMO Logistics, a transport brand.

It depends on the scope: how many product lines, markets and languages, and how many touchpoints the brand needs on day one, from fleet and signage to catalogs and packaging. After a free 30-minute call you get a fixed written proposal with one price, the timeline and the deliverables, and the price never changes mid-project. The article on brand identity cost, under Related reading, explains typical market ranges.