
- Industry
- Construction
- Year
- 2025
- Scope
- Logo, visual identity, applications
- Applications
- Hoardings, fleet, stationery, social
Industry
Construction
Year
2025
Scope
Logo, visual identity, applications
Applications
Hoardings, fleet, stationery, social
The brief
A construction firm built on precision, craftsmanship and trust, from groundbreaking to final touches.
Astrix Builders delivers residential, commercial and industrial projects on time and on budget. The identity carries that promise everywhere the company shows up, from the site fence to the pitch deck.

The mark
An asterisk, a nod to the name, built from heavy angular strokes that read like steel beams.
It sits beside a clean two-line wordmark and holds up at any size, from a business card to the side of a truck.



Color & type
Safety orange, deep navy and sky blue, with concrete and steel as the textures behind them.
Geist sets everything in regular, medium and semibold, so headlines, specs and signage share one clean voice.




On site
The system works where construction happens: hoardings, barriers, workwear and vehicle branding for the fleet.
Bold color blocks and the mark stay readable from across a street or a busy site.




Print & stationery
Business cards, folders, posters and boxes in the same orange and navy.




Digital
A website hero, a social profile and stories built on the same grid, color and photography.



What we delivered
- Logo & mark
- Color & typography
- Hoardings & site banners
- Fleet & signage
- Stationery & packaging
- Website & social media
Construction branding questions
Straight answers before you book a call.
What makes a good construction company logo?
One that stays clear from across a site and still works small. For Astrix Builders we built an asterisk, a nod to the name, from heavy angular strokes that read like steel beams, and drew it on a construction grid. It sits beside a clean two-line wordmark and holds up at any size, from a business card to the side of a truck. A logo project on its own takes 2–4 weeks.
What colors work for a construction company brand?
Colors that stay readable on a busy site and in print. Astrix Builders uses safety orange, deep navy and sky blue, with concrete and steel as the textures behind them. Bold blocks of orange and navy keep hoardings, barriers and box trucks readable from across a street, and the same colors carry business cards, folders, boxes and posters, so the brand looks the same on site and in a pitch.
What should construction company brand guidelines include?
The rules that keep every site, truck and document consistent: how the logo is built and used, colors, type and real examples. The Astrix Builders system covers the asterisk on its construction grid, orange and navy, Geist in regular, medium and semibold, and applications from hoardings and trucks to stationery and social. Identity projects end with brand guidelines as a PDF and a Figma library with source files. Guidelines on their own take 2–4 weeks.
How much does construction brand identity cost?
It depends on scope: strategy, logo, guidelines and the applications you need, such as signage, packaging or a website. After a free 30-minute call you get a written quote for your exact scope. Our guide to brand identity pricing explains what drives the cost.
How long does a brand identity project take?
A focused logo project takes a few weeks. A full identity with guidelines and launch assets takes longer. You get a clear timeline with your quote, before any work starts.
Do you work with construction and property founders in the US and the Middle East?
Yes. We work with founders across the US and the Middle East, with calls in your time zone and files your team can use from day one.
What do we get at the end of the project?
A logo and mark, color and typography, brand guidelines and organized master files, plus any website, packaging or launch assets in your scope.
Related topics 23
- Astrix Builders branding
- Construction brand identity
- Construction company branding
- Construction branding
- Construction business branding
- Builder branding
- Construction company visual identity
- Construction corporate identity
- Construction company logo design
- Construction logo design
- Builders logo design
- Contracting company logo design
- Asterisk logo design
- Construction company brand colors
- Construction brand typography
- Construction company brand guidelines
- Construction hoarding design
- Site hoarding design
- Construction site branding
- Construction vehicle branding
- Construction truck branding
- Construction business card design
- Construction branding case study
Building a construction or property brand?
Let’s talk about yours.
A free 30-minute call in your time zone, then a written quote for your scope.
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