A name you can own,
checked before you commit.
Brand naming is finding a name for a company or product that fits the brand, is easy to say and spell, and is free to use. I write name ideas with the reasoning behind each, narrow them to a shortlist, check domains and social handles, and run a preliminary trademark search. Final legal clearance is done by your trademark attorney.
- Timeline
- 2–4 weeks
- Check-ins
- Weekly
- Domain check
- Included
- Trademark search
- Preliminary
What you get, in 2 to 4 weeks
- Name ideas with reasonsA wide list of names in different styles, each with the thinking behind it.
- ShortlistThe strongest names, compared on meaning, sound and fit with your brand.
- Domain and social checksWhich domains and social handles are available for each shortlisted name.
- Preliminary trademark searchA first search of registered marks in the US (USPTO), the UAE and Saudi Arabia (SAIP), to spot conflicts early.
Is it right for you?
Right for you if
- You’re starting a company or launching a product and need a name.
- Your current name is hard to say, spell or own.
- You want a name you can register, not just one that sounds good.
Another service fits better if
- You have a name and need the logo and identity: Brand identity
The process, step by step
01Brief
A call about your company, audience, markets and the feeling the name should carry.
- Audience
- Markets
- Personality
02Explore
Name ideas in several styles: real words, compounds, invented and suggestive names.
- Real words
- Compounds
- Invented
03Shortlist
The strongest names compared, with domain and social handle checks.
- Shortlist
- Domains
- Handles
04Search
A preliminary trademark search for the shortlist, so your lawyer starts with the best options.
- USPTO
- UAE
- SAIP
How we work together, with no surprises
Timeline and check-ins
- 2 to 4 weeks, by scope
- Weekly check-ins in your time zone
What you receive
- Name list with reasons
- Shortlist with availability notes
- Trademark search summary
Not included
- Final legal clearance and filing (your trademark attorney)
- Buying domains
- Logo and identity design (separate services)
What clients say
All reviewsGreat experience working with him. He understood the direction quickly, was easy to communicate with, and delivered quality work.
Questions founders ask
How much does brand naming cost?
It depends on the scope: what the naming needs to cover, for how many markets and languages. After a free 30-minute call you get a fixed written proposal, so the price never changes mid-project.
How long does naming take?
Usually 2 to 4 weeks, from the brief to a checked shortlist.
Can you guarantee the name can be trademarked?
No one can guarantee that before an application is examined. I run a preliminary search to rule out obvious conflicts, and your trademark attorney does the full clearance and filing. In the US, a likelihood of confusion with an existing mark is the most common reason the USPTO refuses registration, which is why the search comes early.
What makes a name easier to trademark?
Distinctive names are the strongest: invented words, real words used in an unrelated way, and names that suggest a quality without stating it. Names that only describe what you sell are weak and are usually refused unless they become distinctive through long use.
Do I need the exact .com?
Not always. Some companies launch on a variation or another domain ending and buy the exact .com later. I check what’s available for each name so you can decide with the facts.
Can you design the logo for the new name too?
Yes. Logo design and brand identity are separate services, and many founders start the identity right after naming.
Related reading
Branding your startup before the seed round
What to brand before you raise, and what can safely wait until later.
Rebrand or refresh? How to tell which you need
Five questions that show if you need a full rebrand or a refresh.
Other services
All services- Logo designA distinctive logo, wordmark and symbol, with files for web and print.
- Brand identityStrategy, logo system, color, type, imagery, voice and guidelines as one system.
- RebrandingA new strategy and identity for a company that has outgrown its brand.
- Brand refreshA modern logo, color and type that keep what people recognize.
- Logo refinementCleaner curves, spacing and small sizes, without losing recognition.
- AI-ready brand systemDesign tokens, an AI image style guide, a brand voice for AI and a review checklist.
- Brand guidelinesClear rules for logo, color, type, imagery and voice, as a PDF and a Figma library.
- Brand strategyPositioning, audience, key messages and brand voice, decided before design starts.
- Bilingual logo designArabic and English versions of your logo designed as one mark, for signs, packaging and right-to-left screens.
- Packaging designLabels, boxes and cans designed with your brand, with print-ready files on your printer’s dieline.
- Personal brandingPositioning, voice, a personal logo and templates for founders, consultants and experts.
Not sure what your brand needs?
Book a free 30-minute call.
I’ll review where your brand is today and recommend the right scope.