A brand that fits
the company you are now.
A rebrand changes how a company presents itself: its positioning, its identity and sometimes its name. It makes sense after a pivot, a merger, a move into new markets or a new price point. I start with an audit of the brand you have and what’s worth keeping, then design the new strategy and identity and hand over everything your team needs to switch.
- Timeline
- 6–12 weeks
- Revisions
- 2 per phase
- Check-ins
- Weekly
- Ownership
- 100% yours
What you get, in 6 to 12 weeks
- Brand auditYour current brand, customers and competitors reviewed, and what is worth keeping.
- Strategy and positioningWho you serve now, what makes you different and the idea the new brand owns.
- New logo systemPrimary logo, wordmark, symbol and lockups.
- Color, typography and imageryA visual system built for where the company is going.
- Brand voice and messagingHow the new brand sounds, with the key messages for your website and deck.
- Guidelines and Figma libraryRules, examples and master files for your team and partners.
Is it right for you?
Right for you if
- Your product, audience or price point has changed, and the brand still shows the old company.
- You’ve merged, spun off or moved into new markets.
- Your brand makes the company look smaller or older than it is.
Another service fits better if
- People know and like your brand, it just looks dated: Brand refresh
- Only the logo needs work: Logo refinement
The process, step by step
01Audit
Your current brand, customers and competitors reviewed, with a clear list of what to keep.
- Brand audit
- Competitors
- What to keep
02Strategy
New positioning, personality and messaging for where the company is going.
- Positioning
- Personality
- Messaging
03Identity
The new logo, color, type and imagery on your real touchpoints, refined with you.
- Directions
- Logo
- Touchpoints
04Handover
Guidelines and master files for your team, developers and partners to switch over.
- Guidelines
- Figma library
- Launch files
How we work together, with no surprises
Timeline and revisions
- 6 to 12 weeks, by scope
- 2 revision rounds per phase
- Weekly check-ins in your time zone
What you receive
- Figma library and source files
- Brand guidelines PDF
- Full ownership of all assets
Not included
- Website build
- Ad campaign production
- Legal name and trademark filing
Rebrand case study
All work
What clients say
All reviewsThe design quality was excellent, communication was smooth, and they understood the project direction really well. They were responsive to feedback and delivered a polished final concept.
Questions founders ask
What’s the difference between a rebrand and a brand refresh?
A refresh updates how your brand looks and keeps its core, often with an evolved version of the same logo. A rebrand changes the core: positioning, identity and sometimes the name. If customers should no longer see you as the company you were, it’s a rebrand.
How long does a rebrand take?
Usually 6 to 12 weeks, depending on scope, with weekly check-ins and two revision rounds per phase.
How much does a rebrand cost?
It depends on the scope: what the rebrand needs to cover, for how many markets and languages. After a free 30-minute call you get a fixed written proposal, so the price never changes mid-project.
Will a rebrand hurt our Google rankings?
A new look on the same website doesn’t change rankings by itself. If your domain or URLs change, Google recommends permanent (301) redirects from each old URL to its new one, and the Change of Address tool in Search Console when you move to a new domain. Your developer handles that part.
Do we have to change our name?
No. Most rebrands keep the name. If the name is part of the problem, naming is a separate service and can run before the identity work.
What do we keep from the old brand?
The audit decides. Anything customers recognize that still fits, like a color or a symbol, can carry over so people make the connection.
Related reading
Rebrand or refresh? How to tell which you need
Five questions that show if you need a full rebrand or a refresh.
How much does a brand identity cost in 2026?
What drives the price of a brand identity, what a typical scope includes, and how to get a written quote for your startup.
Other services
All services- Logo designA distinctive logo, wordmark and symbol, with files for web and print.
- Brand identityStrategy, logo system, color, type, imagery, voice and guidelines as one system.
- Brand namingName ideas, a shortlist, domain and handle checks and a trademark search.
- Brand refreshA modern logo, color and type that keep what people recognize.
- Logo refinementCleaner curves, spacing and small sizes, without losing recognition.
- AI-ready brand systemDesign tokens, an AI image style guide, a brand voice for AI and a review checklist.
- Brand guidelinesClear rules for logo, color, type, imagery and voice, as a PDF and a Figma library.
- Brand strategyPositioning, audience, key messages and brand voice, decided before design starts.
- Bilingual logo designArabic and English versions of your logo designed as one mark, for signs, packaging and right-to-left screens.
- Packaging designLabels, boxes and cans designed with your brand, with print-ready files on your printer’s dieline.
- Personal brandingPositioning, voice, a personal logo and templates for founders, consultants and experts.
Not sure what your brand needs?
Book a free 30-minute call.
I’ll review where your brand is today and recommend the right scope.