One source of truth
for how your brand looks.
Brand guidelines show how to use your brand: logo rules, color, typography, imagery, icons and voice, with real examples. I design them as a PDF anyone can read and a Figma library designers build from, so the brand stays consistent as more people work on it.
- Timeline
- 2–4 weeks
- Revisions
- 2 per phase
- Check-ins
- Weekly
- Ownership
- 100% yours
What you get, in 2 to 4 weeks
- Logo rulesVersions, clear space, minimum sizes and what not to do.
- ColorThe palette with values for screen and print, and text pairings that meet WCAG contrast.
- TypographyTypefaces, sizes and hierarchy for headings, text and interfaces.
- Imagery and iconsPhoto direction, graphic style and icon rules.
- Voice and toneHow the brand writes, with examples.
- ExamplesThe brand on real touchpoints, like a deck, social posts and a website.
- PDF and Figma libraryA guide to read and share, and a library to design with.
Is it right for you?
Right for you if
- You have a logo and colors but no rules, so everyone uses them differently.
- You’re hiring designers, developers or an agency and need them on the same page.
- Your current guidelines are a PDF nobody opens.
Another service fits better if
- You don’t have an identity to document yet: Brand identity
- Your brand needs updating before it’s documented: Brand refresh
The process, step by step
01Collect
Your current assets and how teams use them, with the gaps and inconsistencies listed.
- Assets
- Uses
- Gaps
02Structure
What the guidelines need to cover for your team: logo, color, type, imagery and voice.
- Logo
- Color
- Type
03Design
Rules and examples designed page by page and refined with you.
- Rules
- Examples
- Figma
04Handover
The PDF and the Figma library, organized so anyone can find what they need.
- Figma library
- Files
How we work together, with no surprises
Timeline and revisions
- 2 to 4 weeks, by scope
- 2 revision rounds per phase
- Weekly check-ins in your time zone
What you receive
- Brand guidelines PDF
- Figma library and source files
- Full ownership of all assets
Not included
- A new logo or identity (separate services)
- Website build
Projects with brand guidelines
All work
ZAYAN solar energy brand identity
ROMO Logistics transport brand identity
Core.hr HR software rebrand and website
What clients say
All reviewsAfter completing an exceptionally comprehensive brand identity I can honestly say he delivered above expectations with an excellent finished product & memorable client experience.
Questions founders ask
What should brand guidelines include?
Logo rules, color values and pairings, typography, imagery and icons, voice and tone, and examples on real touchpoints. Good guidelines show what to do, not only what not to do.
How long do brand guidelines take?
Usually 2 to 4 weeks, depending on how much of the brand already exists.
How much do brand guidelines cost?
It depends on the scope: what the guidelines needs to cover, for how many markets and languages. After a free 30-minute call you get a fixed written proposal, so the price never changes mid-project.
PDF or Figma?
Both. A PDF is easy to open and share with anyone, and a Figma library is what designers build with. Together they keep everyone on the same version.
Can you write guidelines for a logo someone else designed?
Yes. Guidelines document the brand you have. If parts of it need fixing first, logo refinement or a brand refresh can come before.
Are the colors accessible?
Text pairings are checked against WCAG 2.2, the W3C accessibility standard: at least 4.5:1 contrast for normal text and 3:1 for large text and interface graphics.
Related reading
Logo, identity or guidelines: what to ask for first
Not sure what to brief a designer for? Start with this simple order.
What a brand identity actually includes
The parts of a brand identity, and which ones your startup needs first.
How much does a brand identity cost in 2026?
What drives the price of a brand identity, what a typical scope includes, and how to get a written quote for your startup.
Other services
All services- Logo designA distinctive logo, wordmark and symbol, with files for web and print.
- Brand identityStrategy, logo system, color, type, imagery, voice and guidelines as one system.
- RebrandingA new strategy and identity for a company that has outgrown its brand.
- Brand namingName ideas, a shortlist, domain and handle checks and a trademark search.
- Brand refreshA modern logo, color and type that keep what people recognize.
- Logo refinementCleaner curves, spacing and small sizes, without losing recognition.
- AI-ready brand systemDesign tokens, an AI image style guide, a brand voice for AI and a review checklist.
- Brand strategyPositioning, audience, key messages and brand voice, decided before design starts.
- Bilingual logo designArabic and English versions of your logo designed as one mark, for signs, packaging and right-to-left screens.
- Packaging designLabels, boxes and cans designed with your brand, with print-ready files on your printer’s dieline.
- Personal brandingPositioning, voice, a personal logo and templates for founders, consultants and experts.
Not sure what your brand needs?
Book a free 30-minute call.
I’ll review where your brand is today and recommend the right scope.