A name if you need one (a separate service), a logo and identity system, and that identity shown where patients meet it: the sign, stationery, social posts, the website and your Google listing; the website build is not included. Google asks that the listing name match the real-world name used on your storefront, website and stationery, with no unnecessary extra information, and that a business showing its address keeps permanent signage of its name there. A logo usually takes 2–4 weeks and a full brand identity 4–10 weeks.

It depends on your plans. Your own name builds on your reputation, but the ADA Code lets a departed dentist’s name stay for only up to a year, or longer with their permission and a public notice that they retired. In California, an owner practicing under a fictitious name needs a Dental Board permit. Google allows a middle path: if you are the only public-facing dentist at a branded practice, one profile can be named “[practice]: [your name]”. More dentists now work with DSOs, so if you may add dentists, join a group or sell, a name not tied to one person is easier to keep.

Yes, remotely, for practices anywhere in the US, with calls on Eastern or Pacific time. Before the logo, decide what you want to be known for: a general practice, or a focus such as sports, neurology or nutrition, areas the BLS says chiropractors may specialize in. Then the name, the mark and the photos won’t look like the next practice’s. Plan the title too: in Texas, a chiropractor’s name on a sign or letterhead must carry “chiropractor”, “doctor of chiropractic” or “D.C.” A logo usually takes 2–4 weeks and a full identity 4–10 weeks.

Yes, remotely, for clinics and medical complexes, with calls in your working hours and proposals in USD or SAR. For Saudi Arabia I design Arabic and English versions of the name, logo and type so they work as one brand, including right-to-left layouts. Ministry of Health rules ask for an entrance sign with the clinic’s name, licensed specialty and working hours. A trade name built on a doctor’s name must use their full legal name, three or four parts, as on the ID, and an English name needs an Arabic transliteration. Your lawyer files the trademark with SAIP.

Yes, remotely. A Boston biotech gets the same process as any client: calls on Eastern time and weekly check-ins; there is no office in Boston. MassBio reports that Massachusetts biopharma companies drew a quarter of US biopharma venture capital in the first half of 2026 and eight went public, so a life science brand often has to work for a raise, a partner deck and hiring at once. A biotech logo has to stay clear on a slide, a conference poster and a badge, so I test it there.

Yes, but don’t buy them or fake them. In the US, the FTC’s final rule announced in August 2024 bans fake reviews and testimonials, including AI-generated ones, incentives conditioned on positive or negative reviews, certain insider reviews without a clear disclosure, and groundless legal threats or intimidation used to suppress negative reviews. A simple, honest request, such as a card at the front desk or a follow-up message, can use your brand’s type and colors.

It depends on the scope: a logo, a full identity or a rebrand, one language or two, and how many touchpoints the brand needs on day one, from the sign to the pitch deck. After a free 30-minute call you get a fixed written proposal with one price, the timeline and the deliverables. The brand identity cost guide under Related reading explains typical market ranges.