How much does a brand identity cost in 2026?
What drives the price of a brand identity, the three scopes founders choose between, and how to get a written quote you can plan around.
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Key takeaways
- In 2026, a brand identity typically costs about $5,000–$20,000 in the US and AED 10,000–40,000 in Dubai.
- A logo alone usually costs $500–$5,000; a brand plus product system starts around $20,000.
- Scope, strategy, design rounds and languages (for example Arabic and English) move the price most. A written quote for your scope is the only exact number.
In 2026, a brand identity typically costs about $5,000–$20,000 in the US and AED 10,000–40,000 in Dubai. A logo on its own usually costs less, from around $500, and a brand plus product system starts around $20,000. Where your project lands depends on scope, strategy, design rounds and languages. This guide explains each one, compares the three common scopes, and shows how to get a written quote.
Typical prices in 2026
These are typical 2026 market ranges for studios in the US and Dubai. Use them to sense-check a quote, not as fixed prices.
- Logo designA mark, basic color and typeUnited States$500–$5,000UAE (Dubai)AED 2,000–10,000
- Brand identityRecommendedStrategy, full identity and guidelinesUnited States$5,000–$20,000UAE (Dubai)AED 10,000–40,000
- Brand + productIdentity plus app UI and launch assetsUnited States$20,000–$75,000+UAE (Dubai)AED 25,000–150,000+
Budgeting in riyals or dirhams? Both are pegged to the dollar: 1 USD = 3.75 SAR = 3.6725 AED.
What decides the price
Two projects can both be called “branding” and still be very different amounts of work. These five things make the biggest difference:
- Scope: a logo only, a full identity, or an identity plus product UI.
- Strategy: how much research and positioning happens before design.
- Design rounds: how many directions you see and how many revisions are included.
- Markets and languages: an Arabic and English brand needs two type systems that work together.
- Handover: guidelines, master files and templates your team needs from day one.
Three common scopes
- BasicGet a quote
Logo design
For testing an idea or a very early launch.
What you get:
- Logo and mark
- Basic color and type
- Files for web and print
- RecommendedBook a Free Call
Brand identity
For launching, raising or rebranding.
Everything in Logo design, plus:
- Brand strategy and positioning
- Full color and type system
- Imagery and graphic style
- Brand guidelines
- CompleteGet a quote
Brand + product
For product startups, like SpareCharge.
Everything in Brand identity, plus:
- App UI and design system
- Social, ad and signage assets
- Dev-ready files and tokens
If you are unsure, choose the scope that covers your next 12 months and add the rest when you need it.
Costs founders often forget
A brand identity quote covers the design work. These usually come on top, so plan for them early:
- Trademark registration and legal checks, which are billed separately from design.
- A website build, if the new brand needs a new site.
- Photography or illustration that shows the brand in use.
- Printing and signage, from business cards to shop signs.
- Sales and marketing collateral such as decks, one-pagers and email templates.
Branding in the UAE and Saudi Arabia
Founders in the Gulf often need a few things that a US-only brand doesn’t:
- An Arabic version of the brand: an Arabic wordmark and a type system that works in both scripts, which adds design time.
- Right-to-left layouts: Arabic pages, apps and signage mirror the layout, so templates and UI need both directions.
- Arabic content in Saudi Arabia: most searches there are in Arabic, while many business searches in the UAE are in English.
- Trademark registration: it’s separate from design fees and handled by the USPTO in the US, the Ministry of Economy in the UAE and SAIP in Saudi Arabia.
How to get an accurate quote
- Write two lines about what you sell and who it’s for.
- List where the brand will appear: website, app, packaging, signage and social.
- Book a free 30-minute call in your time zone.
- Get a written quote for your exact scope, before any work starts.
FAQ
Why do brand identity prices vary so much?
Because the scope varies. A logo file and a full brand system with guidelines, product UI and launch assets are very different amounts of work.
Is a cheap logo enough for a startup?
It can be while you test an idea. Once you raise, launch or hire, a full identity saves time, because every team works from the same system.
How long does a brand identity project take?
A focused logo project is quicker. SpareCharge’s brand, product UI and design system took eight weeks.
