Keep what people know,
update everything else.
A brand refresh updates how your brand looks without changing what it stands for. The logo is usually refined rather than replaced, and color, type and imagery are modernized and made consistent. It suits companies whose positioning still fits but whose look has aged or drifted.
- Timeline
- 3–6 weeks
- Revisions
- 2 per phase
- Check-ins
- Weekly
- Ownership
- 100% yours
What you get, in 3 to 6 weeks
- Brand auditWhere your brand appears today, what people recognize and what has drifted.
- Refined logoYour logo modernized and cleaned up, and still recognizable.
- Updated color and typographyA palette and type that feel current and work on screens.
- Imagery and iconsAn updated photo, graphic and icon style.
- Updated guidelinesNew rules and examples, with a Figma library.
Is it right for you?
Right for you if
- Customers know your brand, but it looks dated next to newer competitors.
- Your brand has drifted, and every team uses the logo and colors differently.
- Your positioning still fits; only the look needs to catch up.
Another service fits better if
- The company has changed and the brand no longer fits: Rebranding
- Only the logo needs fixing: Logo refinement
The process, step by step
01Audit
Your current brand in one place, with what to keep, fix and drop.
- Audit
- Keep
- Fix
02Refine
Logo refinements and an updated palette and type, side by side with today’s brand.
- Logo
- Color
- Type
03Apply
The refreshed look on your key touchpoints, refined with you.
- Website
- Deck
- Social
04Handover
Updated guidelines and master files, so every team uses the new version.
- Guidelines
- Figma library
- Files
How we work together, with no surprises
Timeline and revisions
- 3 to 6 weeks, by scope
- 2 revision rounds per phase
- Weekly check-ins in your time zone
What you receive
- Figma library and source files
- Updated brand guidelines PDF
- Full ownership of all assets
Not included
- New positioning or name
- Website build
- Ad campaign production
What clients say
All reviewsThey were professional and so patient … I totally recommend it.
Ali AlnahiQuestions founders ask
What’s the difference between a brand refresh and a rebrand?
A refresh changes the look and keeps the core. A rebrand changes the core too: positioning, identity and sometimes the name. If customers should still recognize you at a glance, it’s a refresh.
How long does a brand refresh take?
Usually 3 to 6 weeks, with weekly check-ins and two revision rounds per phase.
How much does a brand refresh cost?
It depends on the scope: what the refresh needs to cover, for how many markets and languages. After a free 30-minute call you get a fixed written proposal, so the price never changes mid-project.
Will customers still recognize us?
That’s the point of a refresh. The audit finds what people recognize, like a color, a shape or a symbol, and those stay, refined, so the change feels like progress and not like a new company.
Do we need new guidelines?
Yes, otherwise the drift comes back. The refresh ends with updated guidelines and a Figma library, so everyone works from the new version.
Related reading
Rebrand or refresh? How to tell which you need
Five questions that show if you need a full rebrand or a refresh.
How much does a brand identity cost in 2026?
What drives the price of a brand identity, what a typical scope includes, and how to get a written quote for your startup.
Other services
All services- Logo designA distinctive logo, wordmark and symbol, with files for web and print.
- Brand identityStrategy, logo system, color, type, imagery, voice and guidelines as one system.
- RebrandingA new strategy and identity for a company that has outgrown its brand.
- Brand namingName ideas, a shortlist, domain and handle checks and a trademark search.
- Logo refinementCleaner curves, spacing and small sizes, without losing recognition.
- AI-ready brand systemDesign tokens, an AI image style guide, a brand voice for AI and a review checklist.
- Brand guidelinesClear rules for logo, color, type, imagery and voice, as a PDF and a Figma library.
- Brand strategyPositioning, audience, key messages and brand voice, decided before design starts.
- Bilingual logo designArabic and English versions of your logo designed as one mark, for signs, packaging and right-to-left screens.
- Packaging designLabels, boxes and cans designed with your brand, with print-ready files on your printer’s dieline.
- Personal brandingPositioning, voice, a personal logo and templates for founders, consultants and experts.
Not sure what your brand needs?
Book a free 30-minute call.
I’ll review where your brand is today and recommend the right scope.