Brand identity designUpdated

One brand system,
from strategy to files.

For founders who are launching, raising or rebranding in the US, the UAE and Saudi Arabia. I design the strategy, logo, visual identity and guidelines as one system, so every page, deck and product looks like the same company.

Timeline
4–10 weeks
Revisions
2 per phase
Check-ins
Weekly
Ownership
100% yours

Brand identity services, three ways to work together

01

Logo design

Get a proposal

A distinctive mark for an early launch, built to work from a favicon to a billboard.


What you get

  • Primary logo and wordmark
  • Symbol and lockups
  • Basic color and type
  • Files for web and print
“Masuder did a bangup job helping us create a new modern logo for our real estate company. We are getting great feedback on the update.”
Susan CraneReal estate company · Oct 2024Review on Behance
02

Brand identity

Most chosen
Book a Free Call

A complete identity system your team can use on every page, deck and product.


What you get

  • Brand strategy and positioning
  • Logo system
  • Color and typography
  • Imagery and icons
  • Brand voice
  • Guidelines and Figma library
“After completing an exceptionally comprehensive brand identity I can honestly say he delivered above expectations with an excellent finished product & memorable client experience.”
Douglas BrunsonBrand identity · Oct 2023Review on Behance
03

Brand + product

Get a proposal

Brand, app UI and design system that launch together and stay consistent.


What you get

  • Everything in Brand identity
  • App and website UI
  • Design system and tokens
  • Launch assets
SpareCharge logo next to an electric car plugged into a green charger

Case study · SpareCharge

EV charging brand, app, smartwatch and charger screen, delivered in 8 weeks.

Read the case study

How we work together, with no surprises

Timeline and revisions

  • 4 to 10 weeks, by scope
  • 2 revision rounds per phase
  • Weekly check-ins in your time zone

Files and ownership

  • Figma library and source files
  • Brand guidelines PDF
  • Full ownership of all assets

Not included

  • Company naming
  • Website build
  • Ad campaign production

The process, from first call to final files

  1. 01Discovery

    A call in your time zone about your market, audience and competitors.

    • Workshop
    • Audience
    • Competitors
  2. 02Strategy

    Positioning, personality and the one idea your brand owns.

    • Positioning
    • Personality
    • Messaging
  3. 03Identity

    Logo, color, type and imagery, shown on real touchpoints and refined with you.

    • Directions
    • Logo
    • Color and type
  4. 04Handover

    Guidelines and master files your team can use from day one.

    • Guidelines
    • Figma library
    • Launch files

Client reviews

Reviews on Behance

86paid jobs
completed

17written client reviews

From founders in 50+ countries

Read all reviews
Behance
Great communication and response time. We went through many iterations to get to the logo I envisioned when we started working together. Very satisfied with his service and how my logo turned out!

Samuel CoreyLogo design · Oct 2023
Behance
Working with Masuder and his team was a really good experience. They are very professional and timely. I am more happy to work with them again!

Rihab Lajmi6 projects · May 2024
Behance
Great experience working with him. He understood the direction quickly, was easy to communicate with, and delivered quality work.

Eric HoffmanBehance · Aug 2026

Branding for the US, UAE and Saudi Arabia

USD

United States

  • Proposals and invoices in USD
  • Trademark filing with the USPTO, through your lawyer
  • Calls in Eastern or Pacific time
AED

United Arab Emirates

  • Proposals in USD or AED
  • Arabic and English versions of the name and logo
  • Trademark registration with the Ministry of Economy
SAR

Saudi Arabia

  • Proposals in USD or SAR
  • Arabic-first naming and type, right-to-left layouts
  • Trademark registration with SAIP

Questions founders ask

How much does brand identity design cost?

It depends on the scope: how many deliverables, markets and languages you need. After a free 30-minute call you get a fixed written proposal, so the price never changes mid-project.

How long does a brand identity take?

Most projects take 4 to 10 weeks, depending on scope, with weekly check-ins and two revision rounds per phase.

What is included in a brand identity?

Strategy, logo system, color, typography, imagery, icons, brand voice and guidelines, delivered with a Figma library and full ownership of all assets. Naming, website build and ad production are not included.

Do you design bilingual Arabic and English brands?

Yes. For the UAE and Saudi Arabia I design Arabic and English versions of the name, logo and type so they work as one brand, including right-to-left layouts.

Do you work with founders in the US and the Middle East?

Yes. Most clients are startups in the US, the UAE and Saudi Arabia. Calls happen in your working hours, and proposals can be in USD, AED or SAR.

What files do I get at the end?

A Figma library with source files, a brand guidelines PDF and every logo and asset file you need, with full ownership of all of it.

How do we start?

Book a free 30-minute call. I review where your brand is today, recommend the right scope and send a written proposal.

Not sure what your brand needs?
Book a free 30-minute call.

I’ll review where your brand is today and recommend the right scope.