When the brand no longer matches what the product stands for. Core.hr wanted HR to feel like a people-first experience, not a policy-driven system, while its old logotype was busy and capitalized. The rebrand moved it to a calm lowercase wordmark under a rising red sun, with deep burgundy, warm red gradients and plenty of space, and carried that into the product UI and the website.

A refresh updates the look but keeps the name, the strategy and what people recognize. A rebrand changes what the brand stands for. Core.hr needed a rebrand: a people-first story, a new wordmark, color, type and guidelines, then a rebuilt product UI and website. A rebrand takes 6–12 weeks and a brand refresh 3–6 weeks. After a free 30-minute call you get a fixed written proposal.

The screens people use every day, on every device. For Core.hr we designed attendance, timesheets, team availability and a task overview, a desktop dashboard with employee growth, attendance and leave charts, and phone and smartwatch views, all on the same system as the brand. That keeps the product as calm and people-first as the marketing.

It depends on scope: strategy, logo, guidelines and the applications you need, such as signage, packaging or a website. After a free 30-minute call you get a written quote for your exact scope. Our guide to brand identity pricing explains what drives the cost.

A focused logo project takes a few weeks. A full identity with guidelines and launch assets takes longer. You get a clear timeline with your quote, before any work starts.

Yes. We work with founders across the US and the Middle East, with calls in your time zone and files your team can use from day one.

A logo and mark, color and typography, brand guidelines and organized master files, plus any website, packaging or launch assets in your scope.