Blue is the usual choice in security, which makes it hard to stand apart. Secuara uses a deep security green with fresh lime, plus sage and cream, set in Inter for clear, technical reading. The green keeps the calm a security brand needs, and the lime gives posters, screens and the app one bright accent. Test any palette on dark dashboards and small interface states, not only on the logo.

Shields, locks and padlocks are the familiar symbols, so a mark with its own idea stands out more. Secuara’s S is built from two leaf-like quarter circles joined like nodes in a network, and in motion the two shapes lock together like a shield. It suggests protection without a stock symbol, and it holds up on stationery, posters and a large event screen.

For Secuara: the S mark and its animation, color and type, a moodboard, app and dashboard screens, the website, stationery, social posts, outdoor posters and event screens. Security products are judged on trust, so the product and the marketing should look like one company. A brand identity takes 4–10 weeks, and after a free 30-minute call you get a fixed written proposal.

It depends on scope: strategy, logo, guidelines and the applications you need, such as signage, packaging or a website. After a free 30-minute call you get a written quote for your exact scope. Our guide to brand identity pricing explains what drives the cost.

A focused logo project takes a few weeks. A full identity with guidelines and launch assets takes longer. You get a clear timeline with your quote, before any work starts.

Yes. We work with founders across the US and the Middle East, with calls in your time zone and files your team can use from day one.

A logo and mark, color and typography, brand guidelines and organized master files, plus any website, packaging or launch assets in your scope.