Leurniq billboard on a yellow wall: “Education Learning Reimagined Tomorrow” with portraits of smiling people
Learn forwardE-learning brand identity
Industry
E-learning
Year
2025
Scope
Identity, app, website
Applications
Billboards, posters, merch, stickers

Industry

E-learning

Year

2025

Scope

Identity, app, website

Applications

Billboards, posters, merch, stickers

01

The brief

A web and mobile e-learning platform for skill development, general education, books and online classes.

The goal on the overview board: an engaging, visually impactful and user-friendly learning experience where people of all ages learn skills, read, attend virtual classes and grow at their own pace. The tone: bold, joyful, modern and empowering.

Leurniq project overview: “A new era of Learning.” with the platform type, focus and tone
Leurniq wordmark on cream running shorts, mid-stride in a grassy field under a pale sky
Leurniq photography and brand expression board: six joyful portraits of young people outdoors
02

The mark

The wordmark opens with one looping, @-like glyph in place of the first two letters, and that glyph stands alone as the app icon.

The construction boards draw the q point by point on a slanted grid.

Leurniq q drawn with anchor points on yellow, next to the app listing “Redesigning How the World Learns.” on lilac
Leurniq laptop in a blue sky with a “Learn and Earn” badge, next to the q construction on a slanted grid
03

Type & illustration

Balboa, a tall condensed accent font, sits next to IBM Plex Serif as the main font, with line-drawn characters and rounded pills in lilac, yellow and blue.

The “Designing for Impact” board sets the aim: “Our designs are made to move minds.”

Leurniq typefaces: Balboa as the accent font on blue and IBM Plex Serif as the main font on yellow
Leurniq “Designing for Impact” text board about color, content and helping learners feel seen
Leurniq pills reading Class, Social, Reading, Local and Online, next to a lilac phone case in a jeans pocket
Leurniq “Find Your People” lockup with three line-drawn characters between the two words
Leurniq pills reading “Career” in lilac and “Everywhere” in black, with a line-drawn dragonfly
04

Product & web

E-learning app and website design that turns courses into color-coded cards, class schedules and progress rings.

The homepage headline reads “Fuel Your Curiosity, Shape Your Tomorrow.” The dashboard and phone screens use the same lilac, yellow and blue blocks, set in Balboa and IBM Plex Serif.

Leurniq website on a laptop floating in a blue sky: “Fuel Your Curiosity, Shape Your Tomorrow.”
Leurniq homepage on lilac with smiling learners in yellow, lilac and blue shapes under the headline
Leurniq app home screen on a phone: “Hello Alex,” class times and subject progress cards, on a wooden desk
Leurniq dashboard on a tablet: courses with progress rings, “Today’s Learning Journey” and quick stats
Two Leurniq app screens on cream: subject progress cards and a day schedule with colored class cards
05

Brand in use

Billboards, posters, business cards, merch and stickers share the same palette and big condensed headlines.

Lines like “Think Different. Learn Better.”, “Smart Learning, Smart Life.” and “Real Education. Real Impact.” run on outdoor, and the wordmark and characters turn up on a cap, a paper bag, a sweatshirt and locker stickers.

Leurniq billboard on a concrete wall: “Think Different. Learn Better.” with a woman in a yellow cardigan
Two Leurniq business cards in yellow and lilac with large rounded rings, floating against a cloudy sky
Two Leurniq street posters: “Smart Learning, Smart Life.” on yellow and “Real Education. Real Impact.” on lilac
Leurniq cap in yellow with a white brim, framed in a rounded cutout on a yellow and cream board
Leurniq paper bag and lilac sweatshirt, with a guitar-playing character sticker and a class card on cream
Leurniq roadside poster: “Essential skills. Endless growth.” with two illustrated people reaching for each other
Leurniq poster “Essential skills. Endless growth.” on cream, next to a runner in Leurniq shorts
Leurniq stickers on a yellow locker: a smiley, a “hello!” speech bubble, a “You Can” badge and the wordmark
06

What we delivered

  • Logo & wordmark
  • Color & typography
  • Illustrations
  • App & dashboard UI
  • Website design
  • Billboards & merch
07

E-learning branding questions

Straight answers before you book a call.

What colors work for an e-learning brand?

Many education brands settle on a familiar blue. Leurniq pairs lilac, yellow and blue, which keeps the tone bold, joyful and modern, and the same colors code subjects, classes and progress cards in the app and on the dashboard. Pick colors that work as a system on screens first, since learners meet the brand in the product every day.

What does an e-learning brand identity include?

For Leurniq: a wordmark whose looping glyph doubles as the app icon, Balboa and IBM Plex Serif, line-drawn characters and rounded pills, the website, app and dashboard screens, brand motion, and billboards, posters, business cards, merch and stickers. A brand identity takes 4–10 weeks, and identity projects hand over brand guidelines as a PDF and a Figma library with source files.

How can an edtech brand stand out?

Give it one memorable device and a voice that matches the product. Leurniq’s looping glyph, tall condensed Balboa headlines and line-drawn characters appear in the app, on the website, on billboards and on stickers, and lines like “Smart Learning, Smart Life.” keep the tone joyful. When the product and the marketing share one system, the brand looks the same wherever learners meet it.

How much does e-learning brand identity cost?

It depends on scope: strategy, logo, guidelines and the applications you need, such as signage, packaging or a website. After a free 30-minute call you get a written quote for your exact scope. Our guide to brand identity pricing explains what drives the cost.

How long does a brand identity project take?

A focused logo project takes a few weeks. A full identity with guidelines and launch assets takes longer. You get a clear timeline with your quote, before any work starts.

Do you work with e-learning and edtech founders in the US and the Middle East?

Yes. We work with founders across the US and the Middle East, with calls in your time zone and files your team can use from day one.

What do we get at the end of the project?

A logo and mark, color and typography, brand guidelines and organized master files, plus any website, packaging or launch assets in your scope.

Related topics 24

  • Leurniq branding
  • E-learning brand identity
  • Edtech branding
  • E-learning branding
  • Education brand identity
  • Learning platform branding
  • Online learning branding
  • Education branding
  • Edtech company branding
  • Online course branding
  • Education visual identity
  • E-learning logo design
  • Edtech logo design
  • Learning app logo design
  • E-learning app design
  • Education app UI design
  • E-learning dashboard design
  • E-learning platform design
  • E-learning website design
  • Edtech website design
  • Edtech brand illustration
  • Education brand color palette
  • E-learning brand typography
  • E-learning branding case study

Building an e-learning brand?
Let’s talk about yours.

A free 30-minute call in your time zone, then a written quote for your scope.

Book a Free CallMessage on WhatsApp
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