The same logo,
drawn better.
Logo refinement improves an existing logo without changing its character. I redraw it as clean vectors, fix uneven curves, spacing and weight, and make simplified versions for small places like browser tabs and app icons. People still recognize it; it just looks sharper everywhere.
- Timeline
- 1–2 weeks
- Revisions
- 2 per phase
- Check-ins
- Weekly
- Ownership
- 100% yours
What you get, in 1 to 2 weeks
- Clean redrawYour logo rebuilt as precise vectors, with smooth curves and consistent weights.
- Spacing and balanceLetter spacing, proportions and alignment corrected by eye, not just by numbers.
- Small-size versionsA simplified symbol and wordmark that stay clear in browser tabs, app icons and social avatars.
- Color versionsFull color, one color, black and white.
- Master filesSVG, PDF and PNG files for web and print.
Is it right for you?
Right for you if
- People recognize your logo and you don’t want to lose that.
- It looks uneven, blurry or hard to read at small sizes.
- All you have is a low-resolution image or an old file.
Another service fits better if
- You want a new logo, not a better version of this one: Logo design
- Color, type and imagery need updating too: Brand refresh
The process, step by step
01Review
Your logo and where it’s used today: where it breaks, blurs or looks off.
- Uses
- Sizes
- Issues
02Redraw
A precise vector rebuild with corrected curves, spacing and weight.
- Vectors
- Spacing
- Balance
03Versions
Small-size, one-color and layout versions, tested where they will be used.
- Small sizes
- One color
- Lockups
04Files
Final files for web and print, side by side with the old logo.
- SVG
- PNG
How we work together, with no surprises
Timeline and revisions
- 1 to 2 weeks, by scope
- 2 revision rounds per phase
- Weekly check-ins in your time zone
What you receive
- Logo files in SVG, PDF and PNG
- Before and after comparison
- Full ownership of all assets
Not included
- A new logo concept
- Full brand guidelines
- Trademark filing
What clients say
All reviewsMasuder did a bangup job helping us create a new modern logo for our real estate company. … We are getting great feedback on the update.
Susan CraneQuestions founders ask
Logo refinement or a new logo?
If people recognize your logo and the idea still fits, refine it: you keep the recognition and fix the execution. If the idea itself no longer fits your company, a new logo is the better investment.
How long does logo refinement take?
Usually 1 to 2 weeks.
How much does logo refinement cost?
It depends on the scope: what the refinement needs to cover, for how many markets and languages. After a free 30-minute call you get a fixed written proposal, so the price never changes mid-project.
Will people notice the change?
They’ll notice it looks sharper, not that it’s different. The changes are deliberate and small: curves, spacing, weight and versions for small sizes.
What sizes will my logo work at?
Every size you use it at: the master logo for large uses and simplified versions for small places. Search results are one of them: Google recommends a square favicon larger than 48 × 48 pixels.
Do I need the original files?
No. A clear image of the logo is enough to start, and you get new master files at the end.
Related reading
Rebrand or refresh? How to tell which you need
Five questions that show if you need a full rebrand or a refresh.
Logo, identity or guidelines: what to ask for first
Not sure what to brief a designer for? Start with this simple order.
Other services
All services- Logo designA distinctive logo, wordmark and symbol, with files for web and print.
- Brand identityStrategy, logo system, color, type, imagery, voice and guidelines as one system.
- RebrandingA new strategy and identity for a company that has outgrown its brand.
- Brand namingName ideas, a shortlist, domain and handle checks and a trademark search.
- Brand refreshA modern logo, color and type that keep what people recognize.
- AI-ready brand systemDesign tokens, an AI image style guide, a brand voice for AI and a review checklist.
- Brand guidelinesClear rules for logo, color, type, imagery and voice, as a PDF and a Figma library.
- Brand strategyPositioning, audience, key messages and brand voice, decided before design starts.
- Bilingual logo designArabic and English versions of your logo designed as one mark, for signs, packaging and right-to-left screens.
- Packaging designLabels, boxes and cans designed with your brand, with print-ready files on your printer’s dieline.
- Personal brandingPositioning, voice, a personal logo and templates for founders, consultants and experts.
Not sure what your brand needs?
Book a free 30-minute call.
I’ll review where your brand is today and recommend the right scope.