A logo that works,
from favicon to billboard.
Logo design is the first piece of a brand: the mark people see on your app, website, deck and sign. I design a primary logo, a wordmark and a symbol, test them at small and large sizes, and hand over the files for web and print. It suits an early launch that needs a strong mark before a full identity.
- Timeline
- 2–4 weeks
- Revisions
- 2 per phase
- Check-ins
- Weekly
- Ownership
- 100% yours
What you get, in 2 to 4 weeks
- Primary logoYour symbol and name together, in color and in black and white.
- WordmarkYour name in carefully adjusted lettering, for places where the symbol would be too much.
- SymbolA standalone mark for app icons, favicons and social profiles.
- LockupsHorizontal and stacked versions for wide and narrow spaces.
- Basic color and typeA primary palette and typefaces chosen to work with the logo.
- Files for web and printVector files (SVG, PDF) and PNG files, in color and in black and white.
Is it right for you?
Right for you if
- You’re launching and need a strong mark before a full brand system.
- Your name is set and needs to look credible on an app, a website and a deck.
- You have a small team that will apply the logo yourselves.
Another service fits better if
- You need strategy, voice and a complete visual system: Brand identity
- You like your logo and want it cleaner and sharper: Logo refinement
- You don’t have a name yet: Brand naming
The process, step by step
01Brief
A call about your company, your audience and the logos you like and dislike.
- Call
- Audience
- References
02Directions
Logo directions, each shown on real uses like an app icon, a website and a sign.
- Concepts
- Mockups
- Feedback
03Refine
The chosen direction refined with you over two revision rounds, from a favicon to a billboard.
- Revisions
- Small sizes
- Lockups
04Files
The final logo set, color and type, and every file you need for web and print.
- Logo set
- Color and type
- Files
How we work together, with no surprises
Timeline and revisions
- 2 to 4 weeks, by scope
- 2 revision rounds per phase
- Weekly check-ins in your time zone
What you receive
- Logo files in SVG, PDF and PNG
- Color and type sheet
- Full ownership of all assets
Not included
- Brand strategy and voice
- Company naming
- Trademark filing
Recent work
All work
Astrix Builders construction brand identity
Wayfare travel agency brand identity
Tong coffee shop brand identity
Kresho agriculture brand and UI/UX
What clients say
All reviewsGreat communication and response time. We went through many iterations to get to the logo I envisioned when we started working together. Very satisfied with his service and how my logo turned out!
Questions founders ask
How much does logo design cost?
It depends on the scope: what the logo needs to cover, for how many markets and languages. After a free 30-minute call you get a fixed written proposal, so the price never changes mid-project.
How long does logo design take?
Usually 2 to 4 weeks, with weekly check-ins and two revision rounds per phase.
What’s the difference between a logo and a brand identity?
A logo is one mark. A brand identity is the whole system around it: strategy, color, typography, imagery, voice and guidelines, so everything looks like the same company. Many startups begin with a logo and grow into a full identity later.
Which files will I get?
Vector files (SVG and PDF) that scale to any size, PNG files for everyday use, versions in color and in black and white, and a sheet with your colors and typefaces. You own all of them.
Can you design a logo in Arabic and English?
Yes. For the UAE and Saudi Arabia I design Arabic and English versions of the logo so they work as one brand.
Will my logo be trademarked?
Registration is filed by your lawyer: with the USPTO in the US, the Ministry of Economy and Tourism in the UAE or SAIP in Saudi Arabia. I hand over clean final files for the application.
Related reading
Logo, identity or guidelines: what to ask for first
Not sure what to brief a designer for? Start with this simple order.
How much does a brand identity cost in 2026?
What drives the price of a brand identity, what a typical scope includes, and how to get a written quote for your startup.
Branding your startup before the seed round
What to brand before you raise, and what can safely wait until later.
Other services
All services- Brand identityStrategy, logo system, color, type, imagery, voice and guidelines as one system.
- RebrandingA new strategy and identity for a company that has outgrown its brand.
- Brand namingName ideas, a shortlist, domain and handle checks and a trademark search.
- Brand refreshA modern logo, color and type that keep what people recognize.
- Logo refinementCleaner curves, spacing and small sizes, without losing recognition.
- AI-ready brand systemDesign tokens, an AI image style guide, a brand voice for AI and a review checklist.
- Brand guidelinesClear rules for logo, color, type, imagery and voice, as a PDF and a Figma library.
- Brand strategyPositioning, audience, key messages and brand voice, decided before design starts.
- Bilingual logo designArabic and English versions of your logo designed as one mark, for signs, packaging and right-to-left screens.
- Packaging designLabels, boxes and cans designed with your brand, with print-ready files on your printer’s dieline.
- Personal brandingPositioning, voice, a personal logo and templates for founders, consultants and experts.
Not sure what your brand needs?
Book a free 30-minute call.
I’ll review where your brand is today and recommend the right scope.