Start with the feeling you want people to leave with, then build every piece from it. Tong’s idea was “coffee isn’t just a drink, it’s an adventure”, so we drew a bold handwritten logo and a cast of doodles led by the Coffee Rebel, then carried them onto cups, wrapping paper, merch, posters and the shopfront. We work in four steps: discovery, strategy, identity and handover. A full brand identity takes 4–10 weeks.

A logo, colors and type, plus the things customers hold and see: cups, bags, wrapping, signage, merch and social posts. Tong’s identity has a handwritten red logo, illustrations, a clean font for body text and a retro display face for posters, then cups, bags, boxes, a tote, a t-shirt, a business card, posters and a billboard. Our identity projects hand over brand guidelines (PDF) and a Figma library with the source files.

Yes. Café packaging design takes 2–4 weeks on its own, or it can be part of a brand identity. For Tong we designed red cups, a paper bag, a tote, pattern paper for wrapping sandwiches and boxes, and a branded pour-over dripper, so the brand is easy to spot in a hand or on a street. Every project starts with a free 30-minute call, then a fixed written proposal.

It depends on scope: strategy, logo, guidelines and the applications you need, such as signage, packaging or a website. After a free 30-minute call you get a written quote for your exact scope. Our guide to brand identity pricing explains what drives the cost.

A focused logo project takes a few weeks. A full identity with guidelines and launch assets takes longer. You get a clear timeline with your quote, before any work starts.

Yes. We work with founders across the US and the Middle East, with calls in your time zone and files your team can use from day one.

A logo and mark, color and typography, brand guidelines and organized master files, plus any website, packaging or launch assets in your scope.