
- Industry
- Addiction and mental wellbeing
- Year
- 2026
- Scope
- Identity, website, app UI
- Applications
- Signage, print, merch
Industry
Addiction and mental wellbeing
Year
2026
Scope
Identity, website, app UI
Applications
Signage, print, merch
The brief
A recovery and wellbeing brand that starts from understanding, not pressure.
Whether someone is quitting smoking, overcoming addiction or protecting their mental wellbeing, Sovia moves the conversation from guilt and fear to empowerment and progress. Its care is grounded in expertise and led by empathy, so every step forward counts, however small.


The symbol
An abstract S that holds a heart, two strokes meeting as one and an endless loop.
The S is a quiet nod to the name. The two strokes stand for the bond between a person and the support around them, a heart hides in the curve, and with no start or finish the mark says Sovia is always by your side.




Color & type
Soft orange, soft yellow and cosmic latte with black, set in Rubik and Inter.
Rubik’s rounded geometry gives the brand a friendly, human tone that stays easy to read on screens and in print.


Brand voice
Calm, supportive and human: words that make people feel understood rather than judged.
Sovia speaks with empathy, clarity and quiet confidence. Instead of fear-based or clinical language, it talks about encouragement, progress and emotional safety.


Website & app
Mental health app and website design built around one line: “Freedom starts now, recover starts today”.
Free assessments, step-by-step recovery plans, progress tracking and sessions with specialists, in a layout that stays calm on every screen.









Campaign
Lines like “Less routine. More radiance.” and “Support makes change stick.”






In the world
Wayfinding, business cards, merch and a pattern made from the symbol.




What we delivered
- Brand strategy & voice
- Logo & symbol
- Color & typography
- Website & app UI
- Campaign
- Signage & merch
Mental wellbeing branding questions
Straight answers before you book a call.
What makes a good addiction recovery logo?
It should feel hopeful and steady rather than clinical or fearful, and stay simple enough to live on a wall, a card and a phone. Sovia’s symbol is an abstract S that hides a heart, joins two strokes as one and forms an endless loop: support that stays by your side. It works as a 3D sculpture on a wall, a wooden sculpture and a repeat pattern. A full brand identity takes 4–10 weeks.
What colors suit a mental health brand?
Colors that feel calm and warm and stay easy to read, so people feel welcome rather than judged. Sovia uses soft orange, soft yellow and cosmic latte with black, set in Rubik and Inter. Rubik’s rounded shapes keep the tone friendly on screens and in print, and the palette carries from the app and website to wayfinding signs, business cards and T-shirts.
How do you design a mental health app?
Keep every screen calm and focused on the next small step. Sovia’s website and app are built around free assessments, step-by-step recovery plans, progress tracking and sessions with specialists. A progress ring shows how far someone has come, and the words encourage instead of warn, in line with a brand voice that is calm, supportive and human.
How much does addiction recovery brand identity cost?
It depends on scope: strategy, logo, guidelines and the applications you need, such as signage, packaging or a website. After a free 30-minute call you get a written quote for your exact scope. Our guide to brand identity pricing explains what drives the cost.
How long does a brand identity project take?
A focused logo project takes a few weeks. A full identity with guidelines and launch assets takes longer. You get a clear timeline with your quote, before any work starts.
Do you work with healthcare and wellbeing founders in the US and the Middle East?
Yes. We work with founders across the US and the Middle East, with calls in your time zone and files your team can use from day one.
What do we get at the end of the project?
A logo and mark, color and typography, brand guidelines and organized master files, plus any website, packaging or launch assets in your scope.
Related topics 24
- Sovia branding
- Addiction recovery brand identity
- Mental health branding
- Addiction recovery logo
- Mental health logo design
- Mental health app design
- Wellness brand identity
- Addiction recovery branding
- Addiction treatment branding
- Addiction treatment logo
- Rehab center branding
- Smoking cessation branding
- Mental wellbeing brand identity
- Healthcare brand identity
- Wellness branding
- Letter S logo design
- Mental health brand colors
- Wellness brand typography
- Mental health brand voice
- Addiction recovery app design
- Addiction recovery website design
- Healthcare wayfinding signage
- Mental health advertising campaign
- Addiction recovery branding case study
Building a healthcare or wellbeing brand?
Let’s talk about yours.
A free 30-minute call in your time zone, then a written quote for your scope.
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