Sovia logo in white over soft blurred yellow flowers and blue sky
Understanding, not pressureMental wellbeing brand identity
Industry
Addiction and mental wellbeing
Year
2026
Scope
Identity, website, app UI
Applications
Signage, print, merch

Industry

Addiction and mental wellbeing

Year

2026

Scope

Identity, website, app UI

Applications

Signage, print, merch

01

The brief

A recovery and wellbeing brand that starts from understanding, not pressure.

Whether someone is quitting smoking, overcoming addiction or protecting their mental wellbeing, Sovia moves the conversation from guilt and fear to empowerment and progress. Its care is grounded in expertise and led by empathy, so every step forward counts, however small.

Sovia brand statement next to a “Daily Breathing Exercise” card over a green field
Sovia brand journey from awareness to progress to trust
02

The symbol

An abstract S that holds a heart, two strokes meeting as one and an endless loop.

The S is a quiet nod to the name. The two strokes stand for the bond between a person and the support around them, a heart hides in the curve, and with no start or finish the mark says Sovia is always by your side.

The Sovia symbol explained: the letter S, connection, love and infinity
Construction grid of the Sovia symbol on soft yellow
Orange 3D Sovia symbol mounted on a concrete wall against a blue sky
Woman with open arms in a flower field in front of a large yellow infinity shape
03

Color & type

Soft orange, soft yellow and cosmic latte with black, set in Rubik and Inter.

Rubik’s rounded geometry gives the brand a friendly, human tone that stays easy to read on screens and in print.

Sovia typography and colors: Rubik, Inter, soft orange F5A63E, soft yellow F6F080, cosmic latte FFF8E6, gray F8F8F8 and black 0F1110
Sovia interface controls in the brand colors next to a yellow business card on a wooden chair
04

Brand voice

Calm, supportive and human: words that make people feel understood rather than judged.

Sovia speaks with empathy, clarity and quiet confidence. Instead of fear-based or clinical language, it talks about encouragement, progress and emotional safety.

Wooden Sovia symbol sculpture, the brand tone statement and a session booking card with a clinical psychologist
List of calm brand words with “Recovery” highlighted, next to a Sovia ID badge on a lanyard
05

Website & app

Mental health app and website design built around one line: “Freedom starts now, recover starts today”.

Free assessments, step-by-step recovery plans, progress tracking and sessions with specialists, in a layout that stays calm on every screen.

Sovia mobile home screen, icon set, an illustration and a patient testimonial card
Sovia website section, a yellow tote bag and a phone showing “The best in addiction & mental health care”
Sovia progress ring and the three steps of the recovery plan
Sovia patient stats card, a laptop with the Sovia logo and a tablet in a dark room
Three Sovia website screens over a green landscape
Sovia responsive website shown on desktop and mobile
Laptop on a wooden table showing the Sovia homepage
Sovia website section “Trusted recovery support that works” with recovery stats
Sovia social post with real recovery stories, a consultation button and a man on the phone
06

Campaign

Lines like “Less routine. More radiance.” and “Support makes change stick.”

Sovia ads: “Less Routine. More Radiance.” and “The best in addiction & mental health care”
Blurred flower campaign image with a Sovia stat card
“Tailored for you” layout with smiling portraits
Sovia card “Your recovery is our priority” and a poster “Change begins with understanding”
TV in a living room showing a Sovia campaign image of a person leaping in a meadow
Framed street poster: “Support makes change stick.”
07

In the world

Wayfinding, business cards, merch and a pattern made from the symbol.

Yellow Sovia wayfinding sign for office, reception, elevator and exit
Sovia business cards on a wooden table next to a chair covered in the Sovia pattern
Sovia water bottle and a frosted glass panel with the logo in a lobby
Orange Sovia T-shirt with a child sitting on the wearer’s shoulders
08

What we delivered

  • Brand strategy & voice
  • Logo & symbol
  • Color & typography
  • Website & app UI
  • Campaign
  • Signage & merch
09

Mental wellbeing branding questions

Straight answers before you book a call.

What makes a good addiction recovery logo?

It should feel hopeful and steady rather than clinical or fearful, and stay simple enough to live on a wall, a card and a phone. Sovia’s symbol is an abstract S that hides a heart, joins two strokes as one and forms an endless loop: support that stays by your side. It works as a 3D sculpture on a wall, a wooden sculpture and a repeat pattern. A full brand identity takes 4–10 weeks.

What colors suit a mental health brand?

Colors that feel calm and warm and stay easy to read, so people feel welcome rather than judged. Sovia uses soft orange, soft yellow and cosmic latte with black, set in Rubik and Inter. Rubik’s rounded shapes keep the tone friendly on screens and in print, and the palette carries from the app and website to wayfinding signs, business cards and T-shirts.

How do you design a mental health app?

Keep every screen calm and focused on the next small step. Sovia’s website and app are built around free assessments, step-by-step recovery plans, progress tracking and sessions with specialists. A progress ring shows how far someone has come, and the words encourage instead of warn, in line with a brand voice that is calm, supportive and human.

How much does addiction recovery brand identity cost?

It depends on scope: strategy, logo, guidelines and the applications you need, such as signage, packaging or a website. After a free 30-minute call you get a written quote for your exact scope. Our guide to brand identity pricing explains what drives the cost.

How long does a brand identity project take?

A focused logo project takes a few weeks. A full identity with guidelines and launch assets takes longer. You get a clear timeline with your quote, before any work starts.

Do you work with healthcare and wellbeing founders in the US and the Middle East?

Yes. We work with founders across the US and the Middle East, with calls in your time zone and files your team can use from day one.

What do we get at the end of the project?

A logo and mark, color and typography, brand guidelines and organized master files, plus any website, packaging or launch assets in your scope.

Related topics 24

  • Sovia branding
  • Addiction recovery brand identity
  • Mental health branding
  • Addiction recovery logo
  • Mental health logo design
  • Mental health app design
  • Wellness brand identity
  • Addiction recovery branding
  • Addiction treatment branding
  • Addiction treatment logo
  • Rehab center branding
  • Smoking cessation branding
  • Mental wellbeing brand identity
  • Healthcare brand identity
  • Wellness branding
  • Letter S logo design
  • Mental health brand colors
  • Wellness brand typography
  • Mental health brand voice
  • Addiction recovery app design
  • Addiction recovery website design
  • Healthcare wayfinding signage
  • Mental health advertising campaign
  • Addiction recovery branding case study

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