Yes, remotely. If you are looking for a brand designer in Muscat, Nizwa or Sur, I work with businesses there online, with no office in Oman, and calls run in GMT+4, outside the Friday and Saturday weekend. The brief changes by city. Muscat holds 28.6% of Oman’s residents and 43.5% of its tourism establishments, so a café or hotel there competes on its sign and price list. In Nizwa, whose souq trades handicrafts, silverware and spices, the label does much of the selling. In Sur, the 2024 Arab Tourism Capital, a brand may serve visitors and the LNG industry alike.

Arabic is the official language. The Consumer Protection Law asks for the product name and details in Arabic on the product and for invoices in Arabic, and its Executive Regulations ask hotels, restaurants and cafés for price lists with Arabic as one of the languages. Even with an English logo, your receipts will carry Arabic, and so will your labels if you sell products, so an English product name needs an agreed Arabic version and the identity needs Arabic type that matches. Check the exact rules for your product with your lawyer.

Applications go through the Oman Business Platform to the National Intellectual Property Office, under the GCC Trademark Law (Royal Decree 33/2017), and a registration can be renewed every ten years. I don’t file trademarks: your lawyer files, and I hand over clean files. My naming service runs its preliminary search in US, UAE and Saudi registers only, so for Oman ask your lawyer to search the National Intellectual Property Office’s register before you commit to a name.

Before you register the trade name. Company set-up starts on the Oman Business Platform of the Ministry of Commerce, Industry and Investment Promotion, where you can submit three trade-name proposals, and trademark applications are filed there too. Settling the name and testing the logo on your sign first keeps the registration, trademark and sign consistent. For foreign founders, the World Bank notes that the Foreign Capital Investment Law, in force since 2020, allows 100% foreign ownership in many sectors.

A logo usually takes 2–4 weeks, a full brand identity 4–10 weeks and a rebrand 6–12 weeks. A bilingual Arabic and English logo takes 2–4 weeks. The fixed written proposal after the first call sets the exact timeline for your scope.

It depends on the scope: how many languages and applications, and how much strategy work comes first. After a free 30-minute call you get a fixed written proposal with one price, the timeline and the deliverables, and the price never changes mid-project. The guide to brand identity cost explains typical market ranges in the US and Dubai.