- Industry
- Furniture
- Year
- 2024
- Scope
- Identity, website design
- Applications
- Stationery, tote bag, posters
Industry
Furniture
Year
2024
Scope
Identity, website design
Applications
Stationery, tote bag, posters
The brief
A furniture brand of clean lines, understated elegance and high-quality craftsmanship, for any living space.
The online store had to work smoothly on any screen. The solution: clear categories, a sticky navigation bar, search with autocomplete, light images and minimal animation.
Wordmark & type
A wordmark with a looped V, and CS Belia, a display face full of curls, paired with Sen for clean reading.
Headlines mix the two, as in “Furniture That Speaks Of Your Personality”.
Print & packaging
Rust orange and cream stationery, business cards, a tote bag and a magazine, signed with a “Long Live Comfort” badge.
Brand in use
The wordmark on a wall above a yellow sofa, and a shopfront poster: “Look Lovelier Every Day With Fabulous Vosho Furniture”.
Website
Furniture website design for an online store that opens with a giant wordmark, then featured products, the full collection, categories and articles.
Prices, color options and filters for wood, sofa, table and bed keep shopping simple on tablet and phone.
What we delivered
- Wordmark & monogram
- Color & typography
- Stationery & business cards
- Tote bag & magazine
- Posters & hoardings
- E-commerce website
Furniture branding questions
Straight answers before you book a call.
How do you brand a new furniture company?
Decide what the furniture stands for before drawing anything, then let every piece say it. Vosho stands for simplicity, functionality and high-quality craftsmanship, and its project overview tags it minimal, modern, luxury and friendly. Our work follows four steps: discovery, strategy, identity and handover; for Vosho the process ran from research to branding to web design. A brand identity takes 4–10 weeks, with a fixed written proposal after a free 30-minute call.
What should a furniture website include?
Clear categories, good search and light pages, so people find a piece quickly on any screen. Vosho’s online store opens with a giant wordmark, then featured products, the full collection, categories and articles. Prices, color options and filters for wood, sofa, table and bed keep shopping simple, and a sticky navigation bar, search with autocomplete, light images and minimal animation keep it smooth on phones. We design the store; your developer builds it.
What does a furniture brand identity include?
A logo, color and type, and the pieces customers see before and after they buy. Vosho’s identity has a looped V wordmark and a monogram, rust orange and cream, and two typefaces, CS Belia and Sen, then a folder, letterhead, envelope, binder, business cards, a tote bag, a magazine, a shopfront poster and a street hoarding. Our identity projects hand over brand guidelines (PDF) and a Figma library with the source files.
How much does furniture brand identity cost?
It depends on scope: strategy, logo, guidelines and the applications you need, such as signage, packaging or a website. After a free 30-minute call you get a written quote for your exact scope. Our guide to brand identity pricing explains what drives the cost.
How long does a brand identity project take?
A focused logo project takes a few weeks. A full identity with guidelines and launch assets takes longer. You get a clear timeline with your quote, before any work starts.
Do you work with furniture founders in the US and the Middle East?
Yes. We work with founders across the US and the Middle East, with calls in your time zone and files your team can use from day one.
What do we get at the end of the project?
A logo and mark, color and typography, brand guidelines and organized master files, plus any website, packaging or launch assets in your scope.
Related topics 24
- Vosho branding
- Furniture brand identity
- Furniture logo design
- Furniture website design
- Furniture store branding
- Furniture company branding
- Furniture ecommerce website design
- Furniture branding
- Furniture visual identity
- Furniture store logo
- Furniture store website design
- Online furniture store design
- Ecommerce brand identity
- Home decor branding
- Home furnishing brand identity
- Luxury furniture brand identity
- Modern furniture logo
- Wordmark logo design
- Furniture brand color palette
- Furniture brand typography
- Furniture stationery design
- Furniture business card design
- Furniture poster design
- Furniture branding case study
Building a furniture brand?
Let’s talk about yours.
A free 30-minute call in your time zone, then a written quote for your scope.
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