MowPro billboard set in a hedge: “Making beautifully manicured lawns a reality.”
Lawn care made simpleLandscaping brand identity
Industry
Lawn care, landscaping
Clients
Homes and businesses
Scope
Identity, website
Applications
Uniforms, signage, social

Industry

Lawn care, landscaping

Clients

Homes and businesses

Scope

Identity, website

Applications

Uniforms, signage, social

01

The brief

Lawn care and landscaping for homes and businesses, known for attention to detail.

MowPro’s services run from routine mowing, edging and fertilization to landscape design, hardscaping, irrigation installation and seasonal cleanups.

MowPro project overview
MowPro identity collage: a billboard line, a cap, the wordmark and gardeners at work
02

The mark

The lawn care logo design: a leaf-shaped mark, a bold wordmark and a round badge, “Lawn care made simple”.

MowPro badge with “Lawn care made simple” around the leaf mark, on dark green
MowPro badge over a hedge being trimmed by a gardener in green gloves
03

Color & type

Light aquamarine and lime on dark jungle green, with pinkish orange, set in PP Gatwick, Inter and Roboto Mono.

MowPro colors: light aquamarine 73FEFC, light lime green DBFC4A, pinkish orange FE6258 and dark jungle green 151B1C
MowPro typography: PP Gatwick, Inter and Roboto Mono
04

Uniforms & merch

Caps, polo shirts and tote bags the team can wear on the job.

Aquamarine MowPro cap on a bench under the wordmark
Dark MowPro polo shirt with an aquamarine collar and the badge
MowPro tote bag on grass, “Let us make gardening easy for you”, next to a poster about lawn care for homes and businesses
05

Campaign & social

Billboards, posters and posts with lines like “Landscaping made easy”.

MowPro posters: “MowPro offers personalized services to meet each customer’s unique needs.”
MowPro street banner: “Landscaping made easy”
MowPro posters on a concrete wall
MowPro social posts: “Landscaping made easy” and “Your lawn care specialists”
06

Website

A website that leads with “We deliver top level lawn care & landscaping”.

Laptop on a garden table showing the MowPro website
Phone on a lawn showing the MowPro website
MowPro website: the hero, why MowPro and “We treat your lawn like our own”
MowPro website: lawn care and landscaping services, and customer reviews
MowPro website: the blog, “Professional & reliable” and the footer
07

What we delivered

  • Logo & badge
  • Color & typography
  • Uniforms & merch
  • Billboards & posters
  • Website design
08

Landscaping branding questions

Straight answers before you book a call.

What makes a good landscaping logo?

It reads at a glance on a cap, a polo shirt, a street banner and a phone screen, and it still works in one color. MowPro’s logo is a leaf-shaped mark and a bold wordmark, with a round badge that says “Lawn care made simple”, set in light aquamarine and lime on dark jungle green. Logo design on its own takes 2–4 weeks; a full brand identity takes 4–10.

How do you brand a landscaping company?

Start with who you serve and what you want to be known for, then make the crew, the street and the website say it the same way. MowPro serves homes and businesses, from mowing and edging to landscape design, hardscaping and irrigation, and is known for attention to detail. So the brand pairs a leaf mark with caps, polo shirts, totes, billboards, posters and a website. We work in four steps: discovery, strategy, identity and handover.

What should a landscaping website include?

Clear services, proof of quality and an easy way to get in touch. MowPro’s site leads with “We deliver top level lawn care & landscaping”, explains why to choose MowPro, lists the lawn care and landscaping services, shows customer reviews and adds a blog and a “Professional & reliable” section. It is designed for both laptop and phone. We design the site; the build stays with your developer.

How much does landscaping brand identity cost?

It depends on scope: strategy, logo, guidelines and the applications you need, such as signage, packaging or a website. After a free 30-minute call you get a written quote for your exact scope. Our guide to brand identity pricing explains what drives the cost.

How long does a brand identity project take?

A focused logo project takes a few weeks. A full identity with guidelines and launch assets takes longer. You get a clear timeline with your quote, before any work starts.

Do you work with lawn care and landscaping businesses in the US and the Middle East?

Yes. We work with founders across the US and the Middle East, with calls in your time zone and files your team can use from day one.

What do we get at the end of the project?

A logo and mark, color and typography, brand guidelines and organized master files, plus any website, packaging or launch assets in your scope.

Related topics 23

  • MowPro branding
  • Landscaping brand identity
  • Landscaping branding
  • Lawn care branding
  • Landscaping logo design
  • Lawn care logo design
  • Landscaping company branding
  • Landscaping website design
  • Lawn care website design
  • Lawn care company branding
  • Landscaping company logo
  • Lawn care business logo
  • Lawn mowing logo design
  • Gardening logo design
  • Landscape design branding
  • Home services branding
  • Landscaping visual identity
  • Landscaping badge logo
  • Landscaping brand color palette
  • Landscaping brand typography
  • Landscaping uniform design
  • Landscaping marketing materials
  • Landscaping branding case study

Building a home services brand?
Let’s talk about yours.

A free 30-minute call in your time zone, then a written quote for your scope.

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