Pinvet billboard on a train platform: “A new way to Payment” next to a smiling man looking at his phone
Grow faster with PinvetFintech brand identity
Industry
Finance management
Year
2024
Scope
Brand and website design
Applications
Card, app, billboards

Industry

Finance management

Year

2024

Scope

Brand and website design

Applications

Card, app, billboards

01

The brief

A finance platform with multi-currency accounts, personalized premium cards and real-time expense tracking.

The mission: help businesses and individuals reach financial freedom with simple financial tools and multi-currency solutions. The challenge: work across global markets, stay compliant with financial regulations and stand out in a competitive market.

Pinvet project overview: a financial platform for startups, freelancers and global businesses, with mission, vision and challenges
02

Mark, color & type

A P built from three rounded shapes, drawn on a grid of circles and set angles.

Bluish purple, light purple and light green sit on Deep Cove navy and white. Space Grotesk sets the headlines and Mont the body text.

Pinvet P mark construction on green and purple: rounded shapes drawn over circles with size and angle notes
Pinvet typography: “Abc 1234 #&!” on deep navy, with Space Grotesk heading sizes and Mont-Regular body sizes
Pinvet colors: light green, bluish purple, white, Deep Cove and light purple, next to the three-part P mark on navy
03

Card & app

A purple card, app screens and notifications that carry the same rounded shapes.

Wallet balances, “Transaction Complete” badges and an App Store page keep money matters plain and friendly.

Pinvet brand grid: a “GROW YOUR WEALTH” card, the app icon, the wordmark on purple, street posters and a smiling man
Three Pinvet phone frames with smiling people on blue sky, a EUR wallet balance and a “Transaction Complete” badge
Three Pinvet app screens on navy: sending money to a contact, a “Check out that card” story and the App Store page
Pinvet notification on a phone lock screen, and a purple Pinvet card slipping into a dark denim pocket
Hand sliding a purple Pinvet card into the chest pocket of a beige shirt
04

Campaign

Billboards and street posters with lines like “A new way to payment” and “Innovation is change that unlocks new value.”

Pinvet billboard against a blue sky: “A new way to payment” with a curly-haired young man smiling at his phone
Pinvet street posters: “There’s a way to do”, a card in a shirt pocket and “Innovation is change that unlocks new value.”
Pinvet poster in a street lightbox with a man and a purple card, and a hand holding a Pinvet card against the sky
05

Website

A fintech website that opens with “Pay bills get paid and manage cash flow” and works on desktop and phone.

Sections cover spend limits and controls, real-time expense tracking, savings and the premium card, with a mobile version of the same design.

Pinvet website: “Pay bills get paid and manage cash flow”, the premium card, spend controls, expense tracking and savings
Pinvet mobile website on a phone, next to a smiling man holding a gold card and a phone against a blue sky
06

What we delivered

  • Logo & mark
  • Color & typography
  • Card design
  • App UI
  • Website design
  • Billboards & posters
07

Fintech branding questions

Straight answers before you book a call.

What colors do fintech brands use?

There is no single fintech color. The palette has to feel trustworthy with money and still stand out next to banks and other apps. Pinvet uses bluish purple, light purple and light green on Deep Cove navy and white. Purple leads on the payment card, the app icon and the send money screen, with light green as an accent.

What makes a good fintech logo?

It must work as a small app icon, on a payment card and on a billboard. Pinvet’s P is built from three rounded shapes drawn on a grid of circles and set angles, so it stays clean at any size. The same rounded shapes return in the app screens, the notifications and the card, which ties the product and the brand together. Logo design takes 2–4 weeks; a full brand identity takes 4–10 weeks.

How do you design a fintech app?

Make money matters plain: balances, transfers and confirmations people can read at a glance. Pinvet’s screens show a EUR wallet balance, sending money to a contact, a “Transaction Complete” badge and an App Store page. The website then explains spend controls, real-time expense tracking, savings and the premium card.

How much does fintech brand identity cost?

It depends on scope: strategy, logo, guidelines and the applications you need, such as signage, packaging or a website. After a free 30-minute call you get a written quote for your exact scope. Our guide to brand identity pricing explains what drives the cost.

How long does a brand identity project take?

A focused logo project takes a few weeks. A full identity with guidelines and launch assets takes longer. You get a clear timeline with your quote, before any work starts.

Do you work with fintech founders in the US and the Middle East?

Yes. We work with founders across the US and the Middle East, with calls in your time zone and files your team can use from day one.

What do we get at the end of the project?

A logo and mark, color and typography, brand guidelines and organized master files, plus any website, packaging or launch assets in your scope.

Related topics 23

  • Pinvet branding
  • Fintech brand identity
  • Fintech branding
  • Fintech logo design
  • Fintech app design
  • Fintech website design
  • Payment card design
  • Fintech visual identity
  • Fintech company branding
  • Finance app branding
  • Finance app design
  • Fintech app UI design
  • Payment app design
  • Fintech card design
  • Financial logo design
  • Letter P logo design
  • Financial services branding
  • Finance management platform branding
  • Technology brand identity
  • Fintech color palette
  • Fintech brand typography
  • Fintech advertising campaign
  • Fintech branding case study

Building a fintech brand?
Let’s talk about yours.

A free 30-minute call in your time zone, then a written quote for your scope.

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