
- Industry
- Finance management
- Year
- 2024
- Scope
- Brand and website design
- Applications
- Card, app, billboards
Industry
Finance management
Year
2024
Scope
Brand and website design
Applications
Card, app, billboards
The brief
A finance platform with multi-currency accounts, personalized premium cards and real-time expense tracking.
The mission: help businesses and individuals reach financial freedom with simple financial tools and multi-currency solutions. The challenge: work across global markets, stay compliant with financial regulations and stand out in a competitive market.

Mark, color & type
A P built from three rounded shapes, drawn on a grid of circles and set angles.
Bluish purple, light purple and light green sit on Deep Cove navy and white. Space Grotesk sets the headlines and Mont the body text.



Card & app
A purple card, app screens and notifications that carry the same rounded shapes.
Wallet balances, “Transaction Complete” badges and an App Store page keep money matters plain and friendly.





Campaign
Billboards and street posters with lines like “A new way to payment” and “Innovation is change that unlocks new value.”



Website
A fintech website that opens with “Pay bills get paid and manage cash flow” and works on desktop and phone.
Sections cover spend limits and controls, real-time expense tracking, savings and the premium card, with a mobile version of the same design.


What we delivered
- Logo & mark
- Color & typography
- Card design
- App UI
- Website design
- Billboards & posters
Fintech branding questions
Straight answers before you book a call.
What colors do fintech brands use?
There is no single fintech color. The palette has to feel trustworthy with money and still stand out next to banks and other apps. Pinvet uses bluish purple, light purple and light green on Deep Cove navy and white. Purple leads on the payment card, the app icon and the send money screen, with light green as an accent.
What makes a good fintech logo?
It must work as a small app icon, on a payment card and on a billboard. Pinvet’s P is built from three rounded shapes drawn on a grid of circles and set angles, so it stays clean at any size. The same rounded shapes return in the app screens, the notifications and the card, which ties the product and the brand together. Logo design takes 2–4 weeks; a full brand identity takes 4–10 weeks.
How do you design a fintech app?
Make money matters plain: balances, transfers and confirmations people can read at a glance. Pinvet’s screens show a EUR wallet balance, sending money to a contact, a “Transaction Complete” badge and an App Store page. The website then explains spend controls, real-time expense tracking, savings and the premium card.
How much does fintech brand identity cost?
It depends on scope: strategy, logo, guidelines and the applications you need, such as signage, packaging or a website. After a free 30-minute call you get a written quote for your exact scope. Our guide to brand identity pricing explains what drives the cost.
How long does a brand identity project take?
A focused logo project takes a few weeks. A full identity with guidelines and launch assets takes longer. You get a clear timeline with your quote, before any work starts.
Do you work with fintech founders in the US and the Middle East?
Yes. We work with founders across the US and the Middle East, with calls in your time zone and files your team can use from day one.
What do we get at the end of the project?
A logo and mark, color and typography, brand guidelines and organized master files, plus any website, packaging or launch assets in your scope.
Related topics 23
- Pinvet branding
- Fintech brand identity
- Fintech branding
- Fintech logo design
- Fintech app design
- Fintech website design
- Payment card design
- Fintech visual identity
- Fintech company branding
- Finance app branding
- Finance app design
- Fintech app UI design
- Payment app design
- Fintech card design
- Financial logo design
- Letter P logo design
- Financial services branding
- Finance management platform branding
- Technology brand identity
- Fintech color palette
- Fintech brand typography
- Fintech advertising campaign
- Fintech branding case study
Building a fintech brand?
Let’s talk about yours.
A free 30-minute call in your time zone, then a written quote for your scope.
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brands
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