JurisLex mark in white over a judge in a black robe writing at a desk beside a Lady Justice statue and a gavel
Advocacy that makes a differenceLaw firm brand identity
Industry
Law firm
Location
Sydney, Australia
Scope
Brand and website design
Year
2025

Industry

Law firm

Location

Sydney, Australia

Scope

Brand and website design

Year

2025

01

The brief

A real estate law firm that wants a distinctive brand in a competitive legal market.

The firm works on landlord-tenant disputes, property transactions and commercial leases. The challenge: stand out, and keep a personal service as the firm grows.

JurisLex project overview: a Sydney-based real estate law firm, with its mission, vision and challenges
JurisLex photo grid with the mark over a Lady Justice statue: “Empowering Justice, Inspiring Trust”
02

Color & type

Deep burgundy, warm cream and bright yellow, with Georgia for classic, readable headlines.

JurisLex typography page: Georgia in bold and italic with “Creating Powerful Approaches for Legal Difficulties”
JurisLex colors: cream, deep burgundy and yellow, next to a handshake photo and classical stone columns
03

The mark

A symmetrical mark of mirrored scrolls around a pointed central stem, set with a serif JurisLex wordmark.

It holds up small on a social profile and large on a hanging sign.

JurisLex Instagram profile on burgundy and a hanging sign with the mark and the serif JurisLex wordmark
JurisLex print layout: “Planning Successful Legal Strategies” with the wordmark and two smiling lawyers
JurisLex mark in burgundy on a yellow background with the line “Advocacy That Makes A Difference.”
04

Campaign

Billboards and posters in burgundy and yellow, with lines like “Creating Powerful Approaches for Legal Difficulties”.

JurisLex billboard on a stone building: “Creating Powerful Approaches for Legal Difficulties” and a team photo
JurisLex posters: an engraved Lady Justice on yellow and “Book a Consultation with Lawyer” on burgundy
JurisLex burgundy and yellow posters on a park fence, the middle one showing a lawyer reading a book
Three JurisLex posters: “Solutions Rooted in Integrity”, a large ampersand and “Law with Purpose, Advocacy with Impact.”
05

Brand in use

Business cards, ID badges and transit posters keep the same burgundy, yellow and serif voice.

JurisLex business cards in burgundy and yellow lying on a wooden gavel and sound block
JurisLex ID badge for a legal analyst in a burgundy holder with a yellow lanyard
JurisLex “Solutions Rooted in Integrity” poster in a subway station, next to a bronze Lady Justice and gavel
JurisLex mark in white over a black and white photo of two women talking in leather armchairs
06

Website

A law firm website that opens with “Justice Delivered with Integrity.” and works on desktop and phone.

Practice areas from family law to real estate law, client stories and a simple contact form, with a responsive version for mobile.

Laptop on a wooden table showing the JurisLex website hero: “Trust Our Counsel, Embrace Confidence”
JurisLex website: “Justice Delivered with Integrity.”, practice areas, “Trust, Expertise, Results”, testimonials and contact
JurisLex responsive website on a phone: “Justice Delivered with Integrity.” over a dark law office photo
07

What we delivered

  • Logo & mark
  • Color & typography
  • Posters & billboards
  • Business cards & ID badges
  • Responsive website
08

Law firm branding questions

Straight answers before you book a call.

What makes a good law firm logo?

It should look established and calm, and stay clear at every size. JurisLex uses a symmetrical mark of mirrored scrolls around a pointed central stem, set with a serif wordmark. It appears on burgundy, on yellow and over photos, and holds up small on a social profile and large on a hanging sign. A logo project takes 2–4 weeks; a full identity takes 4–10 weeks.

What fonts and colors do law firms use?

There is no standard. What matters is type that reads as serious and clear, and colors that help the firm stand out in a crowded market. JurisLex pairs Georgia, a classic serif that stays readable, with deep burgundy, warm cream and bright yellow. The bright yellow helps posters, billboards and business cards stand out, which the brief asked for.

What should a law firm website include?

Practice areas, proof and an easy way to get in touch, on desktop and phone. The JurisLex website opens with “Justice Delivered with Integrity.”, lists practice areas from family law to real estate law, shows client stories and ends with a simple contact form, with a responsive mobile version. We design the website; your developer builds it.

How much does law firm brand identity cost?

It depends on scope: strategy, logo, guidelines and the applications you need, such as signage, packaging or a website. After a free 30-minute call you get a written quote for your exact scope. Our guide to brand identity pricing explains what drives the cost.

How long does a brand identity project take?

A focused logo project takes a few weeks. A full identity with guidelines and launch assets takes longer. You get a clear timeline with your quote, before any work starts.

Do you work with law firm founders in the US and the Middle East?

Yes. We work with founders across the US and the Middle East, with calls in your time zone and files your team can use from day one.

What do we get at the end of the project?

A logo and mark, color and typography, brand guidelines and organized master files, plus any website, packaging or launch assets in your scope.

Related topics 23

  • JurisLex branding
  • Law firm brand identity
  • Law firm branding
  • Law firm logo design
  • Law firm website design
  • Legal branding
  • Law firm business cards
  • Real estate law firm logo
  • Real estate law firm branding
  • Law firm visual identity
  • Law firm corporate identity
  • Law office branding
  • Lawyer branding
  • Attorney logo design
  • Legal logo design
  • Lawyer website design
  • Law firm color palette
  • Law firm brand typography
  • Law firm stationery design
  • Law firm billboard design
  • Sydney law firm branding
  • Professional services branding
  • Law firm branding case study

Building a law firm brand?
Let’s talk about yours.

A free 30-minute call in your time zone, then a written quote for your scope.

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