Make every recipe easy to tell apart and every pack feel like the same brand. Happy Tail’s stand-up pouches use one color per recipe, a dog portrait in a wavy window and a wavy-edged label that names the recipe, such as chicken, duck or lamb with rice and a vegetable. A pink mailer box holds the pouches. Leave room for the details your market’s pet food labeling rules require. Packaging design takes 2–4 weeks.

A logo, color, type and a set of small assets that work on packs, print and screens. For Happy Tail that meant a heavy lowercase wordmark with heart-shaped counters, a smiling dog face badge, a round “a” seal, paw, bone and collar icons and a six-color palette, then business cards, a bone-shaped tag, a tote, pouches, a website and a street banner. Our identity projects hand over brand guidelines (PDF) and a Figma library.

Yes, we design the site and your developer builds it, since the website build is not part of our scope. Happy Tail’s online store opens with “Premium Nutrition for Your Beloved Dog”, then runs through benefits, the product range, reviews, an offer banner and FAQs in the brand’s indigo, orange and yellow, with a mobile version for phones. Website design can be part of a brand identity project, which takes 4–10 weeks.

It depends on scope: strategy, logo, guidelines and the applications you need, such as signage, packaging or a website. After a free 30-minute call you get a written quote for your exact scope. Our guide to brand identity pricing explains what drives the cost.

A focused logo project takes a few weeks. A full identity with guidelines and launch assets takes longer. You get a clear timeline with your quote, before any work starts.

Yes. We work with founders across the US and the Middle East, with calls in your time zone and files your team can use from day one.

A logo and mark, color and typography, brand guidelines and organized master files, plus any website, packaging or launch assets in your scope.